§ 00-ABOUTTHE FIRM · 2014 — PRESENT
MARCUS REYES · FOUNDER · OWNER-OPERATOR

One truck.
Twelve years.

Cascade started in 2014 with one truck and one phone line. Today we run twelve trucks and a 24/7 dispatch. The work-order receipt and the $0 diagnostic policy have been there since day one — they’re not a marketing pitch, they’re the architecture.

12ON ROAD
TRUCKS
47ARRIVAL
MIN AVG
0.4%2025
REVISIONS
§ 01-ARCTHE ARC · YEAR BY YEAR
LICENSED · BONDED · INSURED · LIC #PB-19204
  1. 2014

    One truck, one technician

    Marcus Reyes opened Cascade with a single truck and a 24/7 phone line. The first six months he answered the phone himself; the second six months he answered it from inside other people's basements.

  2. 2017

    Four trucks, fixed-pricing

    Switched to flat-rate pricing across the menu. Every quote on a printed work-order receipt before any work began. The shift cost us 12% of margin and gained us 40% of repeat business.

  3. 2020

    Eight trucks, central dispatch

    Built the dispatch board software in-house. Every truck on a live grid; technicians' apps speak to the dispatcher's screen. The 47-minute average arrival became measurable.

  4. 2024

    Twelve trucks, full coverage

    Twelve trucks across Greater Seattle. Standard ZIP coverage Monday through Sunday, 24 hours. Forty-seven-minute average maintained as the fleet grew.

§ 02-PRINCIPLESHOW WE WORK · PLAIN
DOC v3.2 · INTERNAL CHARTER
P-01

Quote on the receipt

Every quote is locked on a numbered work-order receipt before any wrench moves. We don't do estimates that grow.

P-02

$0 diagnostic, always

We never charge to look. The diagnostic is the work; the work is the quote. Charging twice is dishonest.

P-03

Cleared or it's free

Drain tickets that don't clear get refunded. We're not selling 'attempts to clear' — we're selling cleared drains.

P-04

Honest about what we don't do

Septic, well-pump, boilers, radiant heat. We refer out, no profit. Our specialty is plumbing emergency dispatch — that's enough work.

§ 03-FOUNDERMARCUS REYES · FOUNDER
OWNER-OPERATOR · ON-SITE 3 DAYS/WK
Marcus Reyes, founder

Marcus Reyes.

Twelve years in the trade before opening Cascade — eight of them in commercial plumbing for hospitals and labs, four years residential. Master plumber license since 2010. Still works the truck three days a week; you’ll see his name on roughly one in four work-order receipts.

“The price on the receipt is the price you pay. Everything else we do is built on that single rule.”

CREDENTIALS
  • Master Plumber · WA License #MP-08442
  • Backflow Assembly Tester · BAT certified
  • OSHA 30-hour · Construction
  • Cascade Plumbing License · #PB-19204
§ 04-DISPATCHCLOSING
24/7 · MARCUS REYES · LIC #PB-19204

Same firm.
Same receipt. 12 years.

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