SaaS Google Ads agency. Built for how SaaS buyers actually search before they pay.

Google Ads management is 10% of your monthly ad budget, with a $600/month minimum. So a $5,000/month ad budget runs the $600/month minimum (10% would be $500, below the floor), and an $8,000/month budget runs $800/month. Your ad budget itself goes to Google in full — we never mark it up or take a cut of it. Landing pages and conversion tracking are included in management, not billed separately. There's $0 setup, it's month-to-month with no contract, and a 30-day guarantee: if the first 30 days don't show real work and real results, that month is free. Tell us your target budget and we'll send exact numbers in a proposal.

Ask three things. Do they understand what a SaaS buyer actually searches when they're close to paying — comparison and "alternative to" terms, not just your product category name? Do they track trial signups, demo requests, and pipeline (not just clicks and impressions)? And is their fee tied to a clear, stated number like a percentage of ad budget with a published minimum, instead of a vague retainer with no scope attached? An agency that reports on click-through rate and nothing past it is optimizing for the wrong thing.

SaaS accounts waste budget fastest on searches that look relevant but never convert: "free," "open source," "download," "tutorial," and job- or salary-seeker terms, plus people searching your own product name for login help or support docs instead of a purchase. If your product name is also a common word, you'll need a broader exclusion list to keep budget off unrelated searches entirely. We build this list from your actual search-term report in the first weeks and keep refining it — a static list from launch day goes stale fast.

Watch your buyers' budget cycle, not the calendar season. Enterprise buyers often have a fiscal year-end budget flush, and January brings fresh annual budgets and new software evaluations. If you sell to accounts with contracts up for renewal, buyers researching alternatives tend to cluster 60–90 days before their renewal date. We shift bids and budget toward these windows instead of spending the same amount every month regardless of when your buyers are actually looking.

We build a dedicated landing page for every campaign, matched to what the ad promises — a free-trial ad should land on a trial page, not your general homepage. Landing pages and conversion tracking through to trial signup or demo request are included in management, not billed as a separate project. If you'd rather send traffic to an existing page on your site, we can do that too, but we'll tell you honestly if it's hurting your conversion rate.