E-Commerce SEO
Rank products. Drive revenue.
Paid ads get more expensive every year. Organic search is the only channel where your cost per acquisition decreases over time. We optimise your product pages for buyer-intent keywords, structure category pages to capture collection-level search volume, solve the faceted navigation and crawl budget problems that plague online stores, and deploy product schema that earns rich snippets in search results. The result is sustainable, compounding organic revenue.
- Average Organic Revenue Growth in 12 Months
- 156% Average Organic Revenue Growth in 12 Months
- More Product Pages Ranking on Page One
- 3.2x More Product Pages Ranking on Page One
- Click-Through Rate Lift from Rich Snippets
- +58% Click-Through Rate Lift from Rich Snippets
What we deliver
Everything you need to win.
Product Page Optimisation
Unique title tags, keyword-targeted descriptions, optimised image alt text, and internal linking for every product page — turning each SKU into a ranking asset for buyer-intent search queries.
Category & Collection Pages
Collection pages with unique SEO copy, optimised heading structures, and strategic internal links that rank for high-volume category keywords like 'mens running shoes' or 'organic skincare'.
Faceted Navigation & Crawl Budget
Canonical tags, noindex rules, and crawl directives that prevent filter combinations from creating thousands of duplicate pages that waste crawl budget and dilute ranking authority.
Product & Review Schema
Structured data for Product, Offer, AggregateRating, and Review schemas that earn rich snippets with prices, ratings, and availability directly in search results — boosting click-through rates significantly.
Shopify & WooCommerce SEO
Platform-specific optimisation for Shopify's Liquid limitations and WooCommerce's plugin ecosystem — fixing auto-generated URLs, managing canonical issues, and configuring sitemaps correctly.
E-Commerce Content Strategy
Buying guides, comparison articles, and how-to content that captures top-of-funnel search traffic and funnels readers into product pages through strategic internal linking.
Our process
From audit to results.
01
Store Crawl & Technical Audit
Full crawl of every product, category, and filter URL to identify duplicate content, crawl budget waste, missing schema, and technical issues suppressing your organic visibility.
02
Keyword Mapping & Architecture
Map buyer-intent keywords to product and category pages, resolve cannibalisation, and restructure URL hierarchy and internal linking to maximise PageRank flow to revenue pages.
03
On-Page & Schema Implementation
Optimise title tags, meta descriptions, heading structures, and product descriptions across priority pages. Deploy Product and Review schema for rich snippet eligibility.
04
Content & Link Building
Publish buying guides and comparison content that target top-of-funnel keywords. Build authoritative backlinks to category pages that drive the most revenue potential.
Turn organic search into your top revenue channel
Get a free e-commerce SEO audit that identifies the technical issues, keyword gaps, and schema opportunities holding back your store's organic revenue.
Get Your E-Commerce SEO AuditE-Commerce SEO questions, answered straight
E-commerce SEO deals with challenges unique to online stores — thousands of product pages, duplicate content from faceted navigation, thin product descriptions, crawl budget limitations, and product schema requirements. The strategy focuses on commercial and transactional keywords, not just informational queries. Category pages, product pages, and internal linking require specialised techniques.
Technical fixes and schema deployment produce results within 4-8 weeks as Google reprocesses your pages. Category page rankings typically improve within 2-4 months. Product page rankings build over 3-6 months as on-page optimisation and internal linking take effect. Content-driven traffic compounds over 6-12 months as guides and articles mature in search results.
Shopify has SEO limitations — rigid URL structures, limited canonical control, and auto-generated collection pages. But these are solvable. We work within Shopify's architecture using Liquid customisations, app-based solutions, and strategic workarounds that mitigate every platform limitation. Most Shopify stores have significant SEO upside that is not being captured.
We optimise existing product descriptions and write new ones for priority products. Unique, keyword-targeted product descriptions outperform manufacturer copy that appears on hundreds of other stores. For stores with hundreds of products, we prioritise high-margin and high-search-volume SKUs first, then scale across the catalogue systematically.
We never delete product URLs — they carry accumulated authority. Out-of-stock pages display alternatives and a restock notification option while maintaining their SEO value. Seasonal products keep their URLs year-round with adjusted content. This preserves rankings so you are already positioned when the product returns or the season begins again.