Facebook remains the largest social platform with the most sophisticated ad targeting on the internet. We combine organic community management with precision-targeted Facebook Ads to build brand loyalty, generate leads, and drive sales — leveraging the platform's unmatched audience data and ad formats.
Average cost per qualified lead
Average ROAS on Facebook Ads
Lead form completion rate with pre-fill
What We Deliver
Full-funnel campaign management across awareness, consideration, and conversion objectives — with lookalike audiences, interest targeting, and retargeting that finds and converts your ideal customers.
Native lead forms that capture contact details without leaving Facebook — pre-filled fields, qualifying questions, and CRM integration for instant follow-up on every lead.
Daily monitoring, response management, and proactive engagement that builds a thriving community around your brand — increasing organic reach and customer loyalty simultaneously.
Building and managing branded Facebook Groups that create exclusive communities, drive organic engagement, and provide direct access to your most loyal customers and advocates.
Profile completion, CTA configuration, review management, service listing setup, and content optimisation to ensure your page converts visitors into followers and customers.
Deep audience analysis using Facebook Audience Insights, customer data matching, and lookalike modelling to build targeting strategies that reach the right people at the lowest cost.
Our Process
Analyse your current Facebook presence, ad account history, pixel data, audience quality, and competitor landscape to identify quick wins and strategic opportunities.
Build a combined organic and paid strategy with content pillars, campaign structures, audience targeting plans, and creative frameworks aligned to your business goals.
Launch campaigns, publish content, manage community interactions, and run A/B tests on audiences, creatives, and placements to find the highest-performing combinations.
Monthly performance reviews with lead quality analysis, ROAS tracking, and audience insights. Scale winning campaigns and test new audiences and ad formats continuously.
FAQ
Facebook has 3+ billion monthly active users and the most advanced ad targeting platform available. While organic reach has declined, the combination of targeted ads and community management still delivers strong ROI. Facebook Ads consistently outperform other platforms for lead generation cost and targeting precision, particularly for B2C businesses.
We recommend a minimum of $1,500-2,000 per month in ad spend to generate enough data for Facebook's algorithm to optimise effectively. Your ideal budget depends on your customer acquisition cost target and campaign objectives. We start conservatively, validate performance, then scale spend proportionally to results.
Facebook Lead Forms let users submit their contact information without leaving Facebook. Fields are pre-filled from their profile, resulting in very high completion rates. We add qualifying questions to filter lead quality and integrate with your CRM for instant follow-up. This format typically generates leads at 30-50% lower cost than landing page conversions.
Groups work well for brands with engaged customer bases who benefit from community — fitness, education, SaaS, coaching, and B2B professional services. They create a direct communication channel with your most loyal customers. We recommend Groups when you can commit to consistent moderation and value-driven content for members.
We follow a documented response protocol — acknowledging concerns publicly, moving conversations to private channels for resolution, and escalating urgent issues immediately. Negative feedback is an opportunity to demonstrate responsiveness. We never delete legitimate criticism; instead, we work to resolve issues visibly and professionally.
Get a free Facebook marketing audit that evaluates your page, ad account, and audience to identify the fastest path to more leads and lower acquisition costs.
Get Your Facebook Audit