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Intermediate

Content Strategy That Drives SEO Results

9 lessons · 2 hours · SEO

Content strategy and SEO editorial planning

Content strategy for SEO course — keyword mapping, pillar content, editorial calendars, and the production workflow that compounds organic traffic. 9 lessons, 2 hours.

What you’ll learn

  • Core SEO strategy and planning
  • Data-driven decision making and measurement
  • Hands-on templates and frameworks
  • Real-world case study walkthroughs
  • Advanced seo optimization techniques
  • Common mistakes and how to avoid them

Who it’s for

This intermediate-level course is designed for marketing professionals, business owners, and agency teams who want to deepen their seo skills. Whether you’re managing campaigns yourself or overseeing a team, the frameworks here will give you a strategic advantage.

Curriculum

9 lessons, 2 hours of content. Each lesson ends with something you can do right away.

  1. Content that earns traffic

    You can tell the difference between an idea that can rank and one that will sit unread — before you write a word.

  2. Map keywords to pages

    You can build a keyword map so every important search term has exactly one page assigned to it.

  3. Pillar pages and clusters

    You can plan one main guide with supporting posts around it, so your pages help each other rank.

  4. Match the format to the search

    You can look at what already ranks and pick the right shape for your page — guide, list, or comparison.

  5. Build your editorial calendar

    You can lay out what gets written, by whom, and when — for the next three months.

  6. Write briefs that get good drafts

    You can write a one-page brief that gets a solid draft back from any writer, including yourself.

  7. A workflow that ships every week

    You can run a simple pipeline — brief, draft, edit, publish — that keeps content going out on schedule.

  8. Refresh old content

    You can find pages that slipped in the rankings and update them, which is often faster than writing new ones.

  9. Measure what compounds

    You can track which pieces bring traffic and leads, and use that to decide what to write next quarter.

Start learning

Get lifetime access to all 9 lessons and future updates. One-time purchase — no subscription required. If you’re serious about seo, this is the most efficient way to level up.

Get full access

9 lessons with lifetime access. One-time purchase.

Enroll now

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