SEO From Scratch: Zero to Page One
15 lessons · 4 hours · SEO
Free SEO course from zero to page one — technical SEO, on-page optimization, content strategy, and link building. 15 lessons, 4 hours, complete organic growth roadmap.
What you’ll learn
- Core SEO strategy and planning
- Data-driven decision making and measurement
- Hands-on templates and frameworks
- Real-world case study walkthroughs
- Advanced seo optimization techniques
- Common mistakes and how to avoid them
Who it’s for
This beginner-level course is designed for marketing professionals, business owners, and agency teams who want to deepen their seo skills. Whether you’re managing campaigns yourself or overseeing a team, the frameworks here will give you a strategic advantage.
Curriculum
15 lessons, 4 hours of content. Each lesson ends with something you can do right away.
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How Google ranks pages
You can explain crawling, indexing, and ranking in plain words, and say why a page ranks or doesn't.
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Find the words customers type
You can build a short list of the search terms real customers use, and tell which ones are worth going after.
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See who you're up against
You can look at the pages that already rank for your terms and spot what they cover that you don't.
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Plan the pages your site needs
You can list the pages your site should have — home, services, and the rest — so every important search has a page to land on.
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Check your site's health
You can run a simple check on your own site and spot the problems holding it back.
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Write titles and descriptions
You can write a page title and description that tell Google what the page is about and earn the click.
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Structure a page Google understands
You can use headings and plain URLs so both people and Google can follow your page.
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Fix the technical basics
You can find slow pages, broken links, and mobile problems — and fix them, or explain them clearly to whoever builds your site.
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Make your images work for you
You can name, describe, and shrink your images so they help your pages rank instead of slowing them down.
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Write content that answers real questions
You can plan and write a page that answers what people actually search, in your own voice.
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Show up in local searches
You can set up and fill out your Google Business Profile so nearby customers find you on the map.
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Link your own pages together
You can add links between your own pages so visitors and Google can find your most important ones.
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Earn links from other sites
You can get real websites to link to yours without paying for spam.
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Measure with Search Console
You can use Google's free Search Console to see which searches bring you traffic and which pages need work.
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Your monthly SEO routine
You can follow a simple repeating routine — check, fix, publish, measure — without needing to relearn anything.
Start learning
This course is completely free. No credit card required, no upsells. Just practical seo knowledge you can apply today. Start the first lesson and see results within the first week.
Start learning for free
15 lessons, 4 hours of content. No credit card required.
Start the free course