B2B Google Ads agency. Built for long sales cycles, not click volume.

Google Ads management is 10% of your monthly ad budget, $600/mo minimum, written into your agreement as a flat monthly fee, not a variable percentage that moves every time you adjust spend. Your ad budget goes to Google in full; we never mark it up. A $10,000/mo ad budget is a $1,000/mo fee. A $30,000/mo budget is $3,000/mo. A $50,000/mo budget is $5,000/mo. Custom pricing applies at large ad-spend scale, tell us your budget and we'll quote it exactly. If you also want SEO for category and comparison pages, that's $50 per page per month, 10-page minimum ($500/mo), with larger B2B programs typically running 30-60 pages ($1,500-$3,000/mo). A new marketing site is a one-time $1,500-$20,000+ depending on scope (see /websites). Setup is $0 and it's month-to-month, no long-term contract.

Ask three things. Do they report on pipeline and closed-won revenue, or do they stop at leads and MQLs, a number that can go up while your sales team's calendar stays empty? Can they connect Google Ads to your CRM so a deal that closes four months after the first click still shows up as attributed to the keyword that started it? And do you keep the Google Ads account, the conversion data, and the campaign history if you ever leave? An agency built for local-service lead volume will optimize your account for cheap clicks, which is exactly the wrong metric for a considered, multi-stakeholder B2B sale.

B2B keywords are typically low search volume and high cost per click compared to consumer terms, because a handful of the right buyers are searching each month instead of thousands of casual shoppers, and every competitor bidding on that term is chasing the same deal size you are. The math still works when a single closed deal is worth thousands or tens of thousands of dollars: a $40 click that turns into one $15,000 contract is a good trade, even if the same $40 would buy ten clicks in a consumer category. We build campaigns around that math directly, targeting the specific searches your actual buying committee runs, not broad category terms that just burn budget on browsers.

It depends on how your buyers search, and we'll tell you honestly rather than defaulting to whichever channel we manage. Google Ads works best when buyers already know they have the problem and are actively searching for a solution or comparing named options, intent you can target directly. LinkedIn works best for reaching a specific job title or company size before they're searching at all, which matters more for a narrow ICP with very low monthly search volume. Most B2B companies with a real, searched-for problem see Google Ads produce lower cost per qualified lead; a very narrow niche with almost no search volume may need LinkedIn or account-based tactics to do the heavy lifting instead. We'd rather tell you to shift budget to a channel we don't manage than keep spending where the searches don't exist.

We connect Google Ads to HubSpot, Salesforce, or whatever CRM you already run, using offline conversion imports: when a lead's stage changes to qualified, opportunity, or closed-won weeks or months after the original click, that outcome gets sent back to Google and tied to the keyword, ad, and campaign that started it. That means your reporting (and Google's own bidding) optimizes toward deals that actually close, not just form fills that looked good the day they happened. Setting this up is part of account setup, not a separate project.

Clicks and leads can start within days of launch, but a long B2B sales cycle means those leads take time to become real pipeline. Most B2B deals move through several stages and multiple stakeholders before closing, so meaningful, attributable movement in qualified pipeline and closed-won revenue typically takes 6-8 months to show clearly, since that's how long the deals themselves take to work through. We report on lead and pipeline trend the whole way through so you're not flying blind while deals are still in motion.