Google Ads Agency for High-Spend Accounts. Built for $20k–$200k+ monthly budgets.

The fee is 10% of your monthly ad budget, with a $600/month minimum, and it's written into your agreement as a flat monthly dollar figure, not a percentage that recalculates every time your budget moves. At $10,000/month in ad spend, the fee is $1,000/month. At $30,000/month, it's $3,000/month. At $50,000/month, it's $5,000/month. Your ad budget goes to Google in full; we don't mark it up. At large scale, pricing moves to a custom flat fee we agree on before the engagement starts, so a bigger budget doesn't automatically mean a bigger percentage cut for us. There's $0 setup and no long-term contract.

Ask five things before you sign anything. One: is the fee a flat dollar amount or a percentage that grows every time you increase budget? Two: who actually works your account day to day, named specialists or a rotating pool? Three: can they show you how they'd measure incrementality, not just report the click and conversion numbers Google already gives you? Four: can they import your offline sales or CRM data so optimization is based on closed revenue, not just leads? Five: do you keep your account, your GA4 and GTM setup, and your data if you ever leave? An agency that can't answer all five in plain language isn't ready for a budget this size.

Structure at scale is about giving Google's automated bidding clean signal without fragmenting your budget into campaigns too small to learn efficiently. That usually means consolidating similar intent into fewer, better-funded campaigns; separating brand from non-brand so you can see what non-brand is actually earning; giving Performance Max its own guardrails (negative keywords, asset group discipline, exclusion lists) instead of letting it run unchecked against your Search campaigns; and setting portfolio bid strategies with real budget caps so one campaign can't quietly absorb spend meant for another. We rebuild this architecture as part of the account audit before we touch bids.

Google's reported conversions include people who would have converted anyway, especially on brand terms and retargeting. We run geo holdout tests (pausing or reducing spend in a set of regions while holding others steady) and conversion lift studies to see what performance actually drops when spend is removed, then use that to separate the campaigns doing real work from the ones taking credit for demand that already existed. At high spend levels, this is usually where the real budget waste gets found, not in individual keyword bids.

Yes. We set up offline conversion imports and enhanced conversions so a lead that closes in your CRM three weeks later, at a specific deal value, flows back into Google Ads against the click and campaign that generated it. For high-ticket or long sales-cycle accounts, this is the difference between optimizing toward form fills and optimizing toward actual revenue. Google Ads gets treated as a demand-generation channel to be judged on close rate and deal value, not just cost per lead.

We audit the live account first, before anything changes, so we understand what's actually working and don't reset performance history you've paid to build. From there we typically run a short parallel period so bidding data, conversion tracking, and account access transfer cleanly instead of all at once. You keep the account and its history throughout; there's no rebuild-from-zero. Because we're month-to-month, there's also no term to buy out or wait on to make the switch.