Healthcare Google Ads Agency
Healthcare Google Ads agency. Built around real patient searches.
Google Ads built around how patients actually search: buyer-ready keywords, a negative-keyword list that filters out job seekers and symptom researchers, and campaigns that scale with real seasonal and emergency demand. Transparent pricing, no markup on your ad spend.
- Transparent pricing: 10% of budget, $600/mo min
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
What we build
Ad accounts built around real patient search behaviour.
Keyword targeting built for buyers, not researchers
We target the searches patients make right before they book: “walk-in clinic near me open now,” “dentist accepting new patients,” “family doctor taking patients [city].” Most healthcare searches are symptom research, not booking intent, so getting the phrase right matters more than chasing volume.
Negative-keyword protection
Healthcare accounts leak budget fast on searches you never want to pay for: “free clinic,” “medical assistant jobs,” “what is [condition] symptoms,” “does OHIP cover.” We build and maintain a negative-keyword list specific to your services so spend only shows for people looking to book, not researching or job-hunting.
Campaigns built around real demand cycles
Healthcare demand isn't flat: flu-shot season, back-to-school physicals, cold-and-flu walk-in surges, and same-day emergency dental or urgent-care searches each spike on their own calendar. We build seasonal campaigns and “open now” same-day targeting so budget scales when demand actually does, instead of running flat all year.
Landing pages, call tracking & local targeting
A dedicated landing page per service line with click-to-call and online booking, a tracked phone number per campaign, and privacy-safe conversion tracking. A single clinic gets tight radius targeting around its address; a multi-location or telehealth practice gets location-specific ad groups instead of one campaign trying to cover a whole province.
Why clinics hire us over a generic ads retainer.
Transparent pricing from real numbers
Google Ads management is 10% of your monthly ad budget, $600/month minimum. Your ad budget goes to Google in full, no markup, and your fee covers management, landing pages, and call tracking.
No contracts, 30-day guarantee
Month-to-month, always. If your first 30 days don't show real work and real results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. No offshoring, no juniors learning healthcare accounts on your budget.
Privacy-safe tracking
We never pass appointment types, conditions, or other patient details to Google or Meta ad accounts. Call tracking and conversion tracking are built to protect patient privacy first.
Healthcare Google Ads, step by step.
01
Free healthcare ad audit
We review your current campaigns, or a competitor's if you're starting fresh: which keywords are burning budget on non-buyers, whether your booking software or EMR is even trackable, and where your negative-keyword list has gaps.
02
Build campaigns around real patient searches
Buyer-intent keyword lists, a negative-keyword blocklist specific to your services, dedicated landing pages, and call tracking, plus a seasonal calendar so budget scales with flu season, back-to-school, and other real demand spikes.
03
Manage and compound
Daily bid, budget, and negative-keyword adjustments. Every month of data makes the account better at finding patients who are actually ready to book, instead of resetting to flat performance.
Healthcare Google Ads FAQ.
Google Ads management is 10% of your monthly ad budget, with a $600 per month minimum. Spend $6,000 a month and our fee is $600; spend more, and it's 10% of whatever you spend. Your ad budget goes to Google in full, no markup, and your fee includes landing pages and call tracking. There's $0 setup and no contract.
Ask three things: can they show you a real negative-keyword list built for your specialty, since healthcare accounts waste money fast on job seekers and symptom researchers; how do they track calls and bookings without passing patient information to Google or Meta; and is their fee a transparent percentage of your budget or a vague retainer? An agency that can't answer the tracking question hasn't actually managed a healthcare account before.
Search campaigns can start driving calls and bookings within the first couple of weeks, since you're bidding on people searching right now, not building rankings over time. The account keeps improving through the first 2 to 3 months as the negative-keyword list grows and we learn which exact searches turn into booked patients instead of just clicks.
Mostly negative keywords. Healthcare search terms are full of non-buyers: job seekers searching “medical assistant jobs,” students researching a condition for a paper, people looking for free or government-funded care. We build a negative-keyword list specific to your services before launch and keep expanding it based on the actual search terms your ads show up for.
Yes. Call tracking numbers and conversion tracking record that a call or booking happened, not what it was about. Appointment types, conditions, and other patient details never get passed to Google or Meta ad accounts.
Get a Google Ads plan built around real patient searches.
A free audit of your current campaigns, or a fresh strategy if you're starting from zero, plus transparent pricing in your custom proposal: 10% of your ad budget, $600/month minimum, no markup.