Home Services Google Ads Agency
Home Services Google Ads agency. Built for booked jobs, not wasted clicks.
For HVAC, plumbing, electrical, roofing, and other home services companies. Campaigns built around buyer-intent searches, trade-specific negative keywords, and seasonal and emergency demand, not generic keyword templates.
- 10% of ad budget, $600/mo minimum
- No contracts
- 30-day guarantee — pay only if satisfied
What's included
Ads built around how homeowners actually search.
Buyer-intent keyword targeting
We build campaigns around what people search when they're ready to pay — "emergency plumber near me," "same-day AC repair" — not broad, informational terms like "plumbing tips" that burn budget on research-only clicks.
Negative keywords built for trades
Home services accounts bleed budget fast on searches like "how to fix," "DIY," "plumber salary," and "HVAC technician jobs." We build and maintain a negative-keyword list specific to your trade so your spend only shows for people ready to hire.
Seasonal and emergency bid strategy
Furnace repair spikes at the first cold snap, AC repair at the first heat wave, and burst pipes don't wait for business hours. We shift budgets and bids ahead of the demand curve and keep campaigns live for after-hours emergency searches instead of pausing overnight.
Landing pages, call tracking, and local targeting
Every campaign gets its own service landing page — not your homepage — with tap-to-call and a tracked number, so you see which calls became booked jobs. Radius targeting for single-location trades, or city-by-city campaigns for multi-location companies.
How we price and run home services Google Ads.
Transparent pricing, no markup
Management is 10% of your monthly ad budget, $600/month minimum. Your ad budget goes straight to Google, in full — we never mark it up or take a cut of your spend.
No contracts, 30-day guarantee
Month-to-month, always. If the first 30 days doesn't show real work and results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. No offshoring, no juniors learning Google Ads on your account.
We know how trades actually get calls
Built around 24/7 emergency dispatch, seasonal demand swings, and the fact that most home-services leads convert by phone, not a contact form. Landing pages and call tracking come built in, not sold as an add-on.
Home services Google Ads, step by step.
01
Google Ads audit
We review your current account — or build a plan from scratch if you're new to Google Ads — for keyword intent, negative-keyword gaps, seasonal patterns for your trade, and whether landing pages and call tracking are set up to prove ROI.
02
Build campaigns around real buyer intent
We build campaigns around emergency and ready-to-hire searches, add the negative-keyword list your trade needs, and set up dedicated landing pages with call tracking so every dollar is accounted for.
03
Adjust for the season, not just the month
Budgets and bids shift ahead of demand curves — before the first cold snap, the first heat wave, storm season — instead of reacting after the calls stop coming in.
Home services Google Ads FAQ.
Management is 10% of your monthly ad budget, with a $600 per month minimum. So a $4,000/month ad budget runs $600 in management (10% of $4,000 is $400, below the floor, so the minimum applies), while an $8,000/month budget runs $800 (10% straight). Your ad budget itself goes to Google in full — we never mark it up or take a cut of your spend. Landing pages and call tracking are included, not billed separately.
Ask three things: do they build negative-keyword lists specific to trades (job-seeker searches like "HVAC technician jobs" and DIY searches like "how to fix a leaky faucet" waste budget fast on a home-services account), do they track calls so you can see which clicks turned into booked jobs, and is their pricing tied to your ad budget instead of hidden inside a bundled "package"? An agency that runs a plumbing account the same way it runs an e-commerce account will spend your budget on searches that were never going to convert.
No. The management fee is 10% of your monthly ad budget, $600/month minimum, and that's the only fee. Your ad budget goes to Google in full — we don't mark it up, and we don't add anything on top for landing pages or call tracking. Whatever you set as your budget is what runs in ads.
We build seasonal bid and budget plans ahead of the demand curve, so your furnace-repair or AC-repair campaigns are paced correctly before the first cold snap or the first heat wave, not after. For real emergencies like burst pipes or no-heat calls, campaigns stay live around the clock with landing pages that lead straight to a tap-to-call button, since most people searching "emergency plumber near me" at 11pm aren't going to fill out a contact form.
Whatever matches how you actually work. A single-location plumber or electrician usually needs radius targeting around their real service area (drive time, not just a postal code), while a multi-location HVAC or roofing company needs separate campaigns and landing pages per city, so a homeowner searching in one neighborhood doesn't land on a page built for a location an hour away.
Get a Google Ads plan built for how homeowners search for trades.
A free review of your account (or a plan from scratch), plus transparent pricing tied to your ad budget in your custom proposal — never a percentage of spend beyond the management fee.