Home Services Marketing

Book more jobs.
Fill your calendar.

We help HVAC, plumbing, roofing, and home service companies generate exclusive leads that turn into booked jobs — not shared leads from pay-per-call middlemen.

+340%
More leads
$34
Avg cost per lead
92%
Close rate
<24hr
Response time
Home services professional completing a quality renovation project for a residential customer

The Difference

Stop losing leads to competitors.

Before SearchPod

  • Leads go to competitors on page 1
  • Paying $150+ per lead on HomeAdvisor
  • No reviews or reputation strategy
  • Website doesn’t convert mobile visitors
  • No tracking — guessing what works

With SearchPod

  • Ranking in the Map Pack and top 3
  • Direct leads at $34 average CPL
  • 4.9-star rating with 200+ reviews
  • Mobile-first site converting at 12%
  • Full attribution dashboard — every lead tracked

By Trade

Services for every trade.

HVAC Marketing

Seasonal campaigns for AC and heating, emergency service ads, and maintenance plan promotion that keeps your schedule full year-round.

Plumbing Marketing

Emergency and scheduled service targeting, water heater campaigns, and bathroom remodel leads that convert homeowners into customers.

Roofing Marketing

Storm damage response campaigns, re-roofing SEO, and insurance claim content that captures high-intent homeowners after every major weather event.

Electrical Marketing

Panel upgrade campaigns, smart home installation targeting, and commercial electrical leads for both residential and commercial contractors.

Landscaping Marketing

Seasonal service campaigns, property management outreach, and neighborhood targeting that fills your crew’s calendar from spring through fall.

General Contracting

Renovation and addition campaigns, permit-area targeting, and portfolio showcase ads that attract high-value remodeling projects.

Seasonal Strategy

Year-round marketing, season by season.

Home services demand shifts with the weather. We build campaigns that anticipate seasonal surges so your phone rings before your competitors even update their ads.

Spring

  • AC tune-up campaigns
  • Landscaping season kickoff
  • Exterior painting & deck builds
  • Spring cleaning promotions

Summer

  • Emergency AC repair ads
  • Roofing & storm response
  • Pool installation targeting
  • Outdoor living projects

Fall

  • Heating tune-up promotions
  • Gutter cleaning campaigns
  • Weatherization & insulation
  • Holiday lighting installs

Winter

  • Emergency heating ads
  • Pipe freeze prevention
  • Indoor remodel campaigns
  • Tax season financing offers

“We went from 15 leads a month to over 90 in our first quarter with SearchPod. Our cost per lead dropped from $140 on HomeAdvisor to $31 — and these are exclusive leads that actually pick up the phone.”

Marcus Thompson
Owner, Thompson HVAC & Plumbing

FAQ

Questions from home service companies.

Yes. We specialize in HVAC, plumbing, electrical, roofing, landscaping, painting, general contracting, and more. Each trade gets a tailored strategy built around its unique seasonality, customer intent patterns, and competitive landscape.

Our leads are 100% exclusive to your business. No shared leads, no bidding wars, no middlemen. You own the customer relationship from the first click through the booked job. Most clients cut their cost per lead by 60% or more compared to lead aggregators.

It varies by trade and market, but most clients see $25–$60 per qualified lead versus $100–$200 on lead aggregators. We optimize continuously to drive that number down while maintaining lead quality and close rates.

Absolutely. We run 24/7 ad campaigns with call-only extensions and location targeting for emergency services like burst pipes, no-heat calls, and electrical failures. When a homeowner has an emergency, your ad is the first thing they see.

Yes. We target by zip code, city, county, or custom radius around your shop or service area. We can also exclude areas outside your coverage zone so you never pay for leads you can’t serve.

Ready to fill your calendar?

Get a custom lead generation plan built for your service area, your trade, and your growth goals — completely free.

No commitment required. Free strategy session.