Hotel & B&B Growth
Turn searching travelers into direct bookings.
SearchPod runs your website, Google Ads, SEO, AI search, email, and reviews as one system built to fill your rooms.
- Ads that reach travelers while they're picking where to stay
- A photo-first site that makes booking direct the easy choice
- Every call and booking tracked to the channel that won it
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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A traveler searches
“Hotels near me tonight”
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Finds your official site
Rooms, real photos, live rates
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Books direct
The full rate stays with you
One team. One growth system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- of your ad budget — our whole Google Ads fee
- 10% of your ad budget — our whole Google Ads fee $600/mo minimum, and your budget goes to Google in full. No markup on ad spend.
- setup fees, month to month, no contract
- $0 setup fees, month to month, no contract You can leave any month — and if you're not satisfied in your first 30 days, you don't pay.
- for your site, ads, SEO, AIO, email & reviews
- 1 team for your site, ads, SEO, AIO, email & reviews No juggling five vendors who don't talk to each other.
Our full pricing is public — every starting price is on the pricing page.
Why Growth Stalls
Why most independent stays leave rooms empty.
Clean rooms and warm welcomes don't fill a calendar on their own. These are the four leaks that keep rooms dark — and how we close them.
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Booking sites take a commission on rooms that were already yours
Travelers search your name, land on a booking site, and book there — and the site keeps its commission.
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Your website sends bookers back to the apps
Small photos, no rates, no easy way to book — so travelers return to the app they know.
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Travelers never see you in the map or hotel results
Most stays are picked from a map and a short list. If your property and official site aren't in those results, the booking sites take the guest.
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Midweek and off-season nights sit empty
Peak season fills itself; the rest of the year doesn't.
Your growth engine
More rooms booked direct, from one system, not five vendors.
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Custom Website
Built to book direct
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Google Ads
Travelers booking now
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SEO
Maps & hotel results
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AI Search
The stay AI names
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Email Marketing
Past guests, back again
More direct bookings
Google Ads · PPC
Google Ads for hotels & B&Bs. Be the stay travelers see first.
Booking sites spend heavily to sit between you and your guests — locally, you can outrank them.
- Campaigns for the nights you need — weekends, midweek, off-season
- Landing pages with real photos and rates that win the booking
- Every call and booking tied to the ad that won it
Sponsored
www.yourhotel.com
Book Direct on Our Official Site
Real rooms, real photos, and tonight's availability. Book direct on our official site — friendly local stay, easy parking, no middleman.
- Rooms & Rates
- Photo Gallery
- Book Direct
Call (802) 555-0147
www.big-booking-site.com
Compare 100+ Hotel Deals
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Maple Hollow Inn
You5.0 5.0 out of 5 stars, · 212
“Booked on their site the night before — best room we've had in years, and breakfast was homemade.”
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The Lantern House B&B
4.9 4.9 out of 5 stars, · 187
“Warm welcome, spotless room, and the owners' local tips made the whole weekend.”
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Bayside Motor Lodge
5.0 5.0 out of 5 stars, · 164
“Clean, quiet, easy parking, fair rate. Exactly what a road trip stop should be.”
Local SEO
Local SEO for hotels & B&Bs. Show up when travelers search nearby.
Travelers pick a stay from a map and a short list.
- Map-pack rankings for the stay searches in your area
- Your official site listed in Google's hotel results
- Fresh reviews that make your property the easy pick
High-Intent Visibility
The searches travelers use to pick a stay.
Travelers find a place to sleep through Google searches and, more and more, AI answers.
Page one of Google & Bing
The stay searches we build your site, ads, and pages to win — paid and organic.
- hotels near me
- hotels in [your city]
- bed and breakfast near me
- motels near me
- hotels near me tonight
- pet friendly hotels near me
- cheap hotels in [your city]
- boutique hotel [your city]
- best hotels in [your city]
- romantic getaway near [your city]
Google Search · Bing Search
Recommended by AI search
AI search optimization (AIO) so ChatGPT and Gemini name your property when a traveler asks where to stay in your town.
- “What's the best place to stay in [your city]?”
- “Recommend a cozy bed and breakfast in [your city].”
- “Find a pet-friendly hotel near me with good reviews.”
- “Where should we stay for a weekend getaway near [your city]?”
- “Best small hotel in [your city] with free parking?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These are examples — the real list is scoped to your property, area, and competition. Rankings and AI visibility build over months, not days.
Email Marketing
Email marketing for hotels & B&Bs. Turn one stay into the next one.
A guest who books direct gives you something the booking sites keep for themselves: their email.
- Pre-arrival emails that answer questions before the phone rings
- Post-stay thank-yous that turn great stays into reviews
- Direct-only offers to past guests that fill slow weeks
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We're ready for you, Emma
Check-in opens at 3 — here's your parking, Wi-Fi, and our favorite spots in town.
Pre-Arrival -
Thanks for staying with us
We loved having you. Next time, book direct on our site for our best rate.
Post-Stay -
A quiet-season escape, for past guests
Midweek nights are open this month — a direct-only offer to come back and slow down.
Off-Season Offer
Proof, not promises
Track every call, booking, and dollar.
One dashboard shows every inquiry, its source, and whether it became a booked room — so you always know which channel fills your calendar and which wastes money.
Booking Tracking From search to booked room
Every traveler who calls, books, or asks about availability is captured with their source and followed up automatically — so no inquiry goes cold while they scroll the booking apps.
Source on every booking
See which ad, search, or email filled each room, so you fund what books nights and cut what doesn't.
Follow-up before they book elsewhere
Travelers who ask but don't book get a friendly nudge with your rooms and rates — before the booking app wins them back.
ROI Tracking See the cost of each booked night
We tie every booking back to the ad, search, review, or email that started it, so you see your true cost per booked room — and how much of your calendar came in direct.
Cost per booked room
Ad spend, calls, and bookings in one view, so you always know what a booked night costs you — and if that number is falling.
Direct share of your calendar
Watch the portion of rooms booked on your own site grow — each one keeps the full rate with your property.
Call Analysis Answer every traveler who calls
Plenty of guests — especially last-minute and older travelers — still book by phone, and an unanswered ring is a room sold by the booking site instead.
Calls scored for bookings
Each call is recorded and scored, so you can hear why travelers book — and fix the answers that lose rooms.
Missed-call text-back
If a call goes unanswered at the desk, the traveler gets a text back in seconds — before they open the booking app.
Review Generation Reviews that book the next guest
Travelers read reviews before they ever check your rates. After checkout we ask your happy guests for a Google review at the right moment — so your proof keeps growing on its own.
Review asks on autopilot
A friendly, well-timed request after checkout turns great stays into steady Google reviews.
Every review in one place
Watch Google and the major travel platforms from a single screen — reply quickly and protect the name travelers research.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Brassica
Tasting menus, four nights a week · Restaurants
Open the live demo → -
Bowl & Branch
Bowls built your way · Restaurants
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Larder Bakery
Naturally leavened, daily · Restaurants
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Field & Crest
Lived-in apparel, made well · E-commerce
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Drift Audio
Audio gear, properly explained · E-commerce
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Ember & Oak Coffee
Roasted weekly, on your schedule · E-commerce
Open the live demo →
Straight answers
Marketing for hotels & b&bs, without the mystery
Our pricing is public. Google Ads management is 10% of your ad budget with a $600/mo minimum — and your budget goes to Google in full, with no markup on ad spend. SEO is $50 per page, starting at 10 pages a month. Custom websites are eight one-time packages from $1,500 to $20,000+ (details at /websites). Setup is $0 and everything is month to month. Tell us about your property and we'll send a clear proposal within one business day.
If most of your bookings come through booking sites that charge commission, or your midweek and off-season calendar sits empty, yes — every booking moved to your own site keeps the full rate with you. We build the website, ads, map presence, and guest emails that make direct the easy choice. If you're full year-round with direct bookings, you may not need us yet.
Everything that turns a searching traveler into a booked room. SearchPod builds your photo-first website, runs Google Ads on stay searches, gets your official site into the map pack and Google's hotel results, keeps guests coming back with email, and turns happy stays into reviews — one team, one system, one room calendar.
Ask three things: do they measure direct bookings, not clicks; do they understand booking sites, Google's hotel results, and seasonality; and do you keep ownership of your website, photos, ad accounts, and guest list. A 12-room inn isn't a chain — skip generalists, and skip anyone who locks your site or your guest emails to their platform.
Google Ads can put your property in front of travelers as soon as campaigns go live — some are booking for tonight. SEO, AI search, and reviews build over the following months into bookings you aren't paying per click for. Running paid and organic together from day one catches both the last-minute booker and the trip planner.
One team runs your website, ads, SEO, AI search, email, and reviews — not five vendors pointing at each other. Our pricing is public, setup is $0, everything is month to month with no contract, and you own your site, photos, ad accounts, and guest list. And if you're not satisfied in your first 30 days, you don't pay.
It's public and simple. Google Ads management is 10% of your ad budget ($600/mo minimum) with no markup — the budget goes to Google in full. SEO is $50 per page, starting at 10 pages a month. Websites are eight one-time packages from $1,500 to $20,000+, listed at /websites. $0 setup, month to month, no contract. You'll get a clear, itemized proposal within one business day.
That's the whole point. Booking sites are fine for being found, but they charge commission and keep the guest's contact info. We make your official site easy to find and easier to book — search, maps, Google's hotel results, and AI answers — and build a guest list you own, so each returning guest books direct instead of being bought again.
Booked rooms — clicks don't pay housekeeping. Every call and booking is tracked to the ad, search, or email that started it, so you see which channel fills rooms, what a booked night costs you, and how much of your calendar is booked direct.
Yes. Peak season mostly sells itself, so we point the budget where it's needed: ads you can turn up for shoulder weeks, direct-only offers to past guests for midweek nights, and pages for the events and getaways that bring travelers in your off-season.
Yes — completely. Your website, photos, ad accounts, reviews, and every guest's contact info belong to your property. We're month to month with no lock-in, so if we ever part ways, all of it stays with you.
Yes. We build your site around the booking engine you already use — Cloudbeds, Little Hotelier, ResNexus, ThinkReservations, and similar — and connect your Google profile so your live rates and official site can appear in Google's hotel results.
Free Proposal
Let's fill your rooms.
Tell us about your property and which nights need filling — we'll send a custom plan priced from our public rates, month to month, with a 30-day guarantee.
- Custom plan priced from our public rates
- A free audit of your site, map & hotel-results presence
- A specialist responds within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your property and which nights need filling — we'll send a custom plan plus a free audit of your site, map presence, and hotel-results listing. No obligation, $0 setup.