HVAC Google Ads Agency
HVAC Google Ads agency. Built for booked calls, not wasted clicks.
For AC, furnace, heat pump, and full-service HVAC companies. Campaigns built around buyer-intent searches, HVAC-specific negative keywords, and seasonal and emergency demand, not generic keyword templates.
- 10% of ad budget, $600/mo minimum
- No contracts
- 30-day guarantee — pay only if satisfied
What's included
Ads built around how homeowners actually search for HVAC.
Buyer-intent keyword targeting
We build campaigns around what people search when they're ready to pay — "emergency furnace repair near me," "same-day AC repair" — not broad, informational terms like "how furnaces work" that burn budget on research-only clicks.
Negative keywords built for HVAC
HVAC accounts bleed budget fast on searches like "how to fix," "DIY furnace repair," "HVAC technician salary," and "HVAC jobs near me." We build and maintain a negative-keyword list specific to your trade so your spend only shows for people ready to book.
Seasonal and emergency bid strategy
Furnace repair spikes at the first cold snap, AC repair at the first heat wave, and a no-heat call doesn't wait for business hours. We shift budgets and bids ahead of the demand curve and keep campaigns live for after-hours emergency searches instead of pausing overnight.
Landing pages, call tracking, and local targeting
Every campaign gets its own service landing page — not your homepage — with tap-to-call and a tracked number, so you see which calls became booked jobs. Radius targeting for single-location companies, or city-by-city campaigns for multi-location HVAC businesses.
How we price and run HVAC Google Ads.
Transparent pricing, no markup
Management is 10% of your monthly ad budget, $600/month minimum. Your ad budget goes straight to Google, in full — we never mark it up or take a cut of your spend.
No contracts, 30-day guarantee
Month-to-month, always. If the first 30 days doesn't show real work and results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. No offshoring, no juniors learning Google Ads on your account.
We know how HVAC companies actually get calls
Built around 24/7 emergency dispatch, seasonal demand swings between heating and cooling season, and the fact that most HVAC leads convert by phone, not a contact form. Landing pages and call tracking come built in, not sold as an add-on.
HVAC Google Ads, step by step.
01
Google Ads audit
We review your current account — or build a plan from scratch if you're new to Google Ads — for keyword intent, negative-keyword gaps, seasonal patterns for AC and furnace demand, and whether landing pages and call tracking are set up to prove ROI.
02
Build campaigns around real buyer intent
We build campaigns around emergency and ready-to-book searches, add the negative-keyword list your trade needs, and set up dedicated landing pages with call tracking so every dollar is accounted for.
03
Adjust for the season, not just the month
Budgets and bids shift ahead of demand curves — before the first cold snap, the first heat wave — instead of reacting after the calls stop coming in.
HVAC Google Ads FAQ.
Management is 10% of your monthly ad budget, with a $600 per month minimum. So a $4,000/month ad budget runs $600 in management (10% of $4,000 is $400, below the floor, so the minimum applies), while an $8,000/month budget runs $800 (10% straight). Your ad budget itself goes to Google in full — we never mark it up or take a cut of your spend. Landing pages and call tracking are included, not billed separately.
Ask three things: do they build negative-keyword lists specific to HVAC (job-seeker searches like "HVAC technician jobs" and DIY searches like "how to fix my own furnace" waste budget fast on an HVAC account), do they track calls so you can see which clicks turned into booked service calls, and is their pricing tied to your ad budget instead of hidden inside a bundled "package"? An agency that runs an HVAC account the same way it runs an e-commerce account will spend your budget on searches that were never going to convert.
No. The management fee is 10% of your monthly ad budget, $600/month minimum, and that's the only fee. Your ad budget goes to Google in full — we don't mark it up, and we don't add anything on top for landing pages or call tracking. Whatever you set as your budget is what runs in ads.
We build seasonal bid and budget plans ahead of the demand curve, so your furnace-repair campaigns are paced correctly before the first cold snap and your AC-repair campaigns are ready before the first heat wave, not after. For real no-heat or no-cool emergencies, campaigns stay live around the clock with landing pages that lead straight to a tap-to-call button, since most people searching "emergency furnace repair near me" at midnight aren't going to fill out a contact form.
Whatever matches how you actually work. A single-location HVAC company usually needs radius targeting around their real service area (drive time, not just a postal code), while a multi-location or franchise HVAC company needs separate campaigns and landing pages per city, so a homeowner searching in one neighborhood doesn't land on a page built for a location an hour away.
Get a Google Ads plan built for how homeowners search for HVAC.
A free review of your account (or a plan from scratch), plus transparent pricing tied to your ad budget in your custom proposal — never a percentage of spend beyond the management fee.