HVAC Google Ads agency. Timed to cold snaps, heat waves, and tune-ups.

Management runs 10% of whatever monthly ad budget you choose, floored so it never dips below $600/month. A $3,000/month budget still bills $600, since 10% of $3,000 is only $300 and the floor kicks in, while a $9,000/month budget bills $900 straight, no floor involved. The ad budget itself isn't ours to touch — it flows to Google exactly as you set it, with nothing added on our end. Landing pages, call tracking, and the negative-keyword list are part of that fee, not billed separately.

Three questions actually separate a good HVAC media buyer from a generic one. First, do they understand that a repair search (someone with a dead furnace at 6am) and a replacement search (someone comparing SEER2 ratings and financing across three quotes) need completely different ad copy and landing pages. Second, do they exclude the searches that eat an HVAC budget alive — things like "refrigerant handling license," "HVAC certification courses," and thermostat-troubleshooting videos, none of which come from someone ready to book. Third, is the fee tied to your ad budget, or buried inside a flat "package" that costs the same whether you're running $2,000 or $20,000 a month.

No — the 10%-of-budget fee, with the $600/month floor, is the whole bill. There's no second charge layered on for managing the account, nothing skimmed out of what actually runs in the Google auction, and no extra line item for the landing pages or call-tracking numbers that come with it. Set a $5,000 monthly budget and $5,000 goes to Google.

HVAC demand doesn't move evenly across the year — it spikes at the first real cold snap in November or December, often with overnight lows near -20°C in Toronto, and again at the first heat wave in June or July when compressors start dying on 34°C days. We shift budget ahead of both instead of scrambling once the phones start ringing, and those emergency campaigns stay live around the clock with a landing page built around a tap-to-call button, not a form nobody fills out at 2am. Separately, we run lighter-budget campaigns for the spring and fall maintenance-agreement and tune-up searches, since those buyers are planning ahead rather than calling in a panic.

It depends on how your crews actually cover ground. A one- or two-truck HVAC company usually does better with tight radius targeting built around a real drive-time area, since a furnace call an hour away isn't worth dispatching for. A company running multiple install crews across several suburbs, or holding an authorized-dealer territory for a specific manufacturer, needs separate campaigns and landing pages per branch, so a homeowner in one area isn't calling a number that routes to a crew 40 minutes out.