PROGRAM 01
4 days / week · 8-week mesocycle
Strength
Heavy compound work — squat, bench, deadlift, press. Linear or undulating periodization. The default program for most members. Logged on the floor; reviewed Sunday with your coach.
BLOCK 04WK 3 / 8 · ACCUMULATION32 STORES · OPEN NOW
Earned.
Not gifted.
Iron Atlas is a thirty-two-store strength chain. Squat racks, platforms, free weights, properly periodized programming. Coached by USAW and NSCA staff. Open twenty-four hours on premium. We don’t do hot yoga, juice bars, or motivational lighting. We do iron, on the clock, every block.
TUE · 05.06STRENGTH + CONDITIONING
BOARDBack Squat
5 × 3 @ RPE 8
315 LB
+10PR
Romanian DL
4 × 6 @ RPE 7
275 LB
Bench Press
5 × 5 @ RPE 8
245 LB
+5
Bent Row
4 × 8 @ RPE 7
185 LB
Conditioning
12 min AMRAP
BW + 24 KG
Total tonnage
18,420
Conditioning
12 MIN AMRAP
Block week
WK 3 / 8
FLOOR · TODAY · TONNAGE LEADERBOARD5 OF 14
- 01MK21,200 LB4× PR
- 02JR19,840 LB2× PR
- 03DT18,420 LB1× PR
- 04AC17,650 LB
- 05SL16,300 LB1× PR
01THE NUMBERS · ACROSS 32 STORES
32
Stores · open 24/7
412
Coaches · USAW + NSCA
8.4M
Lifts logged · 2025
92%
Member retention · 12 mo
02PROGRAMS · CHOOSE A BLOCK
Three
programs.
Strength, Strength + Conditioning, or Olympic. Every program is built on accumulation / intensification / realization blocks. Your coach knows what week you’re in. The board says it.
PROGRAM 02
5 days / week · 8-week mesocycle
Strength + Conditioning
Strength sessions plus 12 — 20 minutes of metabolic work at the end. The hybrid program — most popular at 30+ stores. Volume scaled to match work capacity, not the other way around.
PROGRAM 03
3 — 4 days / week · 12-week macro
Olympic Lifting
Snatch + clean & jerk + accessory. Coached at every store by USAW Level 2+. Limited to 8 platforms per session. Open competitions held at-store every quarter.
03PRINCIPLES · HOW WE TRAIN
The
standard.
Iron Atlas runs on a documented standard, not on vibes. Four principles. Every coach trains to them. Every store enforces them. Every block is built on top of them.
- 01 /
Periodization, not vibes
Every program is built on accumulation / intensification / realization blocks. Your coach knows what week you're in. The board says it.
- 02 /
Logged or it didn't happen
Every set tracked, every RPE logged, every PR boarded. The Sunday review depends on the data; we won't pretend otherwise.
- 03 /
Heavy iron, not heavy on equipment
Squat racks, platforms, free weights, GHDs, reverse-hypers. We don't have a Pilates studio attached. We don't have a juice bar.
- 04 /
Open 24 / 7
Premium tier opens the doors at any hour. Most stores have 60% of monthly volume between 5 — 8 am and 5 — 8 pm.
04THE FLOOR · IN TWO PHOTOGRAPHS
THE FLOOR
THE FLOOR
05MEMBERSHIP · TWO TIERS
STANDARD
$129/ MO
5 AM — 11 PM · staffed
- All programs
- Coached open hours
- Quarterly strength testing
- Open all 32 stores
- No commitment fee
24/7 + COACH
$199/ MO
OPEN 24/7 · always coached
- Everything in Standard
- 1:1 coaching call · monthly
- Custom block programming
- Priority on Olympic platforms
- Quarterly InBody + DEXA
