Three coaching tiers — single-session, monthly hybrid, or competition prep. All 412 coaches are NSCA-CSCS or USAW-certified. Every program runs on accumulation/intensification/realization blocks. The numbers tell us when to push; the screening tells us when to back off.
Coached 1:1 with NSCA / USAW certified staff. Block-based programming, RPE auto-regulated, logged in the app. Used by ~30% of standing members for 6 — 12 weeks at a time.
The default coaching tier for serious lifters. Four 1:1 sessions monthly, plus weekly check-ins via the app — programming, video review, week-over-week deltas. The math works above 4 sessions/month.
Powerlifting / strongman competition prep. 12 — 16 week macrocycle, peaking schedule, attempt selection, weight-cut nutrition support. Travel coaching included on meet day.
Every coach is NSCA-CSCS or USAW Level 2+. We don’t hire fitness influencers, we don’t hire from one-weekend certifications. Average tenure on the team: 7.2 years. A sample of four below — the full bench is at your store.
“I'd rather you hit 80% perfectly than 95% with broken form.”
“The block plan beats the workout. Always.”
“Conditioning isn't punishment. It's the engine for the rest of your life.”
“Pick up heavy things. Walk with them. The atlas stones don't lie.”
Every coaching engagement runs on 8-week mesocycles. The architecture is the same for everyone; the loads are individual. Below: what the standard cycle looks like from the first session through retest.
60-min session: movement screen, baseline lifts, training history, injury history, schedule. We write your first 8-week block off this.
Volume builds. RPE 7 — 8 most days. We're learning how your body responds to load before turning the screws.
Volume drops, intensity climbs. RPE 8 — 9. Heavy singles + doubles. The block where most PRs land.
Test week. Re-measure the lifts we baselined. The numbers say what they say. Then we plan the next block.
