Manufacturing Marketing Agency
Manufacturing marketing agency. Built for engineers, distributors, and RFQs.
Marketing built around how manufacturers actually get bought: spec-sheet SEO that surfaces your parts and datasheets, distributor enablement, and RFQ-generation campaigns aimed at engineers and purchasing agents on a long, technical sales cycle. Transparent pricing, no contracts.
- Transparent, public pricing
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
What we build
Real marketing work for manufacturers.
Spec-sheet & product SEO
Product, part-number, and application pages built around what engineers actually search: materials, tolerances, certifications, and standards, so your datasheets and CAD downloads surface instead of sitting invisible in a PDF folder.
Distributor & rep enablement
Dealer-locator pages, distributor-facing product pages, and current spec content your rep network can hand to a customer, so your national SEO lifts every distributor's local search instead of competing against it.
RFQ-generation campaigns
Google Ads aimed at buyers actively sourcing, quote-request forms built for a procurement workflow (not an e-commerce checkout), and every RFQ tracked back to the campaign and keyword that produced it.
Technical content & comparison pages
Application guides, spec comparisons, and “alternative to” pages written for a buyer researching over weeks, not a shopper deciding in minutes, so you get found earlier in a long evaluation.
Built for a technical, multi-stakeholder buyer.
We market to engineers, not consumers
Spec-driven pages, part numbers, tolerances, and compliance standards front and center, because that's what a technical buyer is actually searching for.
Transparent, public pricing
Google Ads at 10% of monthly ad budget ($600/mo minimum, written as a flat fee), SEO at $50/page/mo. No fee tied to a black box, no surprise scope creep mid-quarter.
No contracts, 30-day guarantee
Month-to-month, always. If your first 30 days don't show real work and real results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. No offshoring, no juniors learning industrial marketing on your account.
Manufacturing marketing, step by step.
01
Technical & funnel audit
We map your product line against what buyers actually search, check whether your spec sheets and datasheets are even indexable, and look at how (or whether) an RFQ gets tracked from first click to submitted quote.
02
Build the pages that earn RFQs
Product, application, and distributor pages built around real technical search terms, plus quote-request forms and campaigns aimed at buyers who are actively sourcing, not window-shopping.
03
Compound rankings and pipeline
Spec-sheet rankings and comparison content build steadily over a long sales cycle. Every new product page and every tracked RFQ adds to what's already working, so pipeline compounds instead of resetting each quarter.
Built to pass procurement.
The ownership and process questions a manufacturer's procurement or IT team asks before signing, answered up front.
You own your Google Ads account
Every campaign runs inside an account under your company's name from day one. We manage it; you own it, permanently.
You own your data, fully
GA4, Google Tag Manager, and every byte of conversion and RFQ data live in your own accounts, not ours. Nothing is siloed on our end.
Clean handoff if we ever part ways
We're month-to-month specifically so that promise means something. If you leave, your site, ad accounts, analytics, and rankings all simply stay where they are.
Named, senior specialists on your account
A senior strategist and technical SEO lead are assigned to your account by name, not a rotating pool. You always know exactly who's doing the work.
A clear escalation path
Every account has a named point of contact and a direct line to a senior lead if something needs to move faster than the usual cadence.
Reporting built for a plant manager and a CFO
Regular reporting covers campaign detail for the team running day-to-day, plus an executive summary built for leadership: RFQs, cost per RFQ, and pipeline trend, no jargon required to read it.
CRM and offline-attribution ready
We connect RFQ and quote-request tracking into HubSpot, Salesforce, or the CRM you already run, so a lead that closes six months later still traces back to its source.
Central and per-location reporting
Multi-plant or multi-territory operations get roll-up reporting at the company level and a clean breakout by plant or sales territory, so regional teams see their own numbers without digging.
Brand governance and approval workflows
New pages, ad copy, and creative route through an approval step you control before anything goes live, so nothing publishes under your name without sign-off.
Dev, staging, and QA for site work
Website and landing-page work ships through a staging environment first, reviewed and QA'd before it ever touches your production site.
Security and accessibility built in
Site work follows standard security practice and WCAG accessibility guidelines as a baseline, not an afterthought bolted on when someone asks.
Vendor and procurement documentation on request
Insurance certificates, W-9/W-8, security questionnaires, and standard vendor-onboarding paperwork are available whenever your procurement process requires them.
Manufacturing marketing FAQ.
Google Ads management is 10% of your monthly ad budget, $600/mo minimum, written into your agreement as a flat monthly fee, not a variable percentage that moves with your spend. Your ad budget goes to Google in full; we don't mark it up. A $10,000/mo ad budget is a $1,000/mo fee. A $30,000/mo budget is $3,000/mo. A $50,000/mo budget is $5,000/mo. SEO for spec-sheet and distributor pages runs $50 per page per month, 10-page minimum ($500/mo); most manufacturers with a real product line and distributor network run 30-60 pages ($1,500-$3,000/mo) once product families, spec sheets, and application pages are covered. A new site or portal runs a one-time $1,500-$20,000+ depending on scope, detailed at /websites. Setup is $0 and there's no long-term contract. Custom pricing applies at large ad-spend scale — tell us your budget and we'll quote it exactly.
Ask three things: can they explain how they'd get your spec sheets and CAD files found in search, not just your homepage; do they understand that your buyer is an engineer or purchasing agent researching for weeks before an RFQ, not someone clicking an ad and buying same-day; and do you keep your Google Ads account, your analytics, and your website if you ever leave? A generic agency that has never built a product/application matrix page will spend your budget chasing clicks that were never going to request a quote.
Rankings for product and application pages typically start moving in 3-4 months. Meaningful increases in RFQs and qualified inbound leads usually take 6-8 months, since technical buyers research over weeks, compare multiple suppliers, and often loop in engineering before a quote request goes out. Paid campaigns can put you in front of active buyers sooner, but the compounding organic gain, spec-sheet rankings, distributor-page authority, comparison content, builds over that same 6-8 month window and keeps paying off after.
Yes, that's the entire approach for this page. Manufacturing buyers are engineers, plant managers, purchasing agents, and distributors evaluating a supplier over weeks or months, often with a technical spec to match and a procurement process to satisfy. We build for that: pages organized by application and spec rather than generic service copy, RFQ and quote-request forms instead of e-commerce checkouts, and reporting that tracks a lead from first search through to a submitted RFQ, not just a form fill.
Yes. Most manufacturers sell through a distributor and rep network as much as direct, and that network needs findable product pages, current spec sheets and datasheets, and content their sales teams can actually hand to a customer. We build distributor-facing pages and locator tools, keep spec content current across product lines, and make sure a distributor's own local search benefits from your national SEO instead of competing against it.
Yes. Engineers and technical buyers search differently than consumers: they look for exact part numbers, material specs, tolerances, certifications, and compliance standards, often on Google and industry sites like Thomasnet or engineering forums before ever visiting your homepage. We build and target for those searches directly, spec-driven product pages, application and industry pages, comparison and “alternative to” content, so you show up at the exact technical query that starts an RFQ.
Get a marketing plan built for how manufacturers actually get bought.
A free audit of your site, your spec-sheet visibility, and how RFQs get tracked today, plus transparent pricing in your custom proposal.