Lead generation for business lenders
Business loan lead generation. Funded deals from owners who applied with you.
A business owner who needs working capital by Friday applies on a marketplace, and the file goes out to many lenders. You pay per referral, per funded deal, or per click, and you compete on speed. Here is what the marketplaces disclose, and what your own funnel changes.
- Ad fee: a tenth of budget, $600 CAD or $450 USD floor
- No markup on spend, $0 setup
- Month to month, 30-day guarantee
Who sends you applications today
Placement follows who pays the marketplace. Quoted from the disclosures each marketplace posts on its own site, as published in September 2026. Your partner agreement may say more, so get it in writing.
Lendio: paid on referrals or funded loans
Lendio's agreements page states it may receive compensation from lenders for referrals or funded loans, and that this may affect where financing offers are placed. It also says Lendio is not a lender and does not make credit decisions. Your cost depends on your partner agreement, not a public rate.
Nav: paid on clicks, approvals or accounts
Nav's business loans page discloses it is paid when a customer clicks a link, is approved, or opens an account, and says this may influence how and where products appear. It lists 70+ funding options, so your product sits in a crowded comparison.
LendingTree: one request, several offers
LendingTree lists business loans among its partner products and describes a borrower reviewing offers from several lenders after one form. Its Terms of Use go further and permit matching the owner to related financing products they did not ask for.
Aged and resold lead lists
Outside the marketplaces, many brokers buy lists of past applicants. Those owners have usually been called by many shops already. Check where a list came from, when it was collected, and what consent the owner gave before anyone dials.
What an owned application funnel changes.
Owners searching by product
“Equipment financing for [industry]”, “SBA loan lender near me”, “working capital loan for restaurant”, “line of credit for contractors”. A product page for each search, with plain terms, puts your offer in front of the owner before a marketplace does.
Google Ads with financial rules built in
Google requires some financial services advertisers to verify, and ads cannot promise approval or a guaranteed rate. We write around both. You pay us one tenth of the media budget, at least $600 CAD or $450 USD monthly, and the ad account is registered to your company.
Disclosure rules by state
Some US states, including California and New York, now require cost disclosures on commercial financing offers. Pages stay descriptive and point to your disclosed terms. Canadian lenders follow provincial rules. Product pages cost $50 CAD or $38 USD apiece, ordered ten or more at a time.
Speed that beats the marketplace
An owner who applies with you gets an instant text, a document upload link, and a call slot. The file lands in your CRM or LOS with source attached, so no application waits until someone checks the inbox. Half-finished applications get a reminder the same day, since an owner who stopped at the bank statement step often just needs a nudge.
The first 30 days.
01
Week 1: cost per funded deal
We line up marketplace fees, referral commissions and list costs against deals that funded. That number is the bar the owned funnel must clear. We also look at how fast your team replies today, because a slow reply wastes good leads from any source.
02
Weeks 2 and 3: one product first
We build a page for your strongest product, a short pre-qualification form and tracked phone numbers, then switch on one Google Ads campaign limited to the states or provinces you lend in.
03
Week 4: the acceptance test
A dummy application should hit your CRM or LOS almost at once, carrying its campaign, and the owner should get a text before they close the tab. Your report should show cost per started application. Fail any of that and we bill nothing.
Business loan lead generation: FAQ.
Yes, by picking narrow products and industries. A page built for equipment loans for landscapers can win searches a national lender ignores. Start with the industries where you already fund well, since your approval odds and your copy will both be stronger there.
No. We build the pages, ads and follow-up. Credit decisions, pricing and funding stay with your team, and we never write copy that promises an approval or a funding time you cannot keep.
Yes. Campaigns run only where you lend, and pages reflect provincial rules and Canadian programs you offer.
Our fee for Google Ads is a tenth of your ad budget, with a floor of $600 CAD or $450 USD monthly. Written pages are $50 CAD or $38 USD each, ten or more a month. A new site is a one-time package from $1,500 up to $20,000+. Nothing to set up, cancel any month.
Fund owners who came to you first.
Tell us your products and where you lend. You will have a written scope, using our public rates, the next business day.