Win more cases. Win more clients.
We help law firms generate qualified consultations, reduce cost per signed case, and build the online authority that turns searches into retainers.
Local SEO and Google Ads built for law firm intake.
Our approach for multi-location firms: rebuild local SEO foundations, optimize intake pages for conversions, and launch targeted Google Ads \u2014 all tied to signed-case attribution.
Practice Areas
Tailored strategies for every practice.
Each practice area has unique search behavior, competition, and client intent. We build specialized campaigns for each.
Personal Injury
Dominate high-intent searches like "car accident lawyer near me" with hyper-local SEO, targeted Google Ads, and landing pages engineered to convert consultations into signed retainers.
Family Law
Sensitive, trust-building content strategies for divorce, custody, and prenuptial searches — with compliant PPC campaigns that generate qualified consultations.
Criminal Defense
24/7 visibility for urgent legal searches. We optimize for intent signals like "lawyer near me now" with call-only ads, rapid landing pages, and local pack dominance.
Immigration
Multilingual content marketing, visa category landing pages, and targeted paid campaigns that reach clients navigating complex immigration processes.
Corporate Law
Thought leadership content, LinkedIn authority building, and referral network optimization for M&A, securities, and corporate governance practices.
Estate Planning
Educational content funnels for wills, trusts, and probate — with retargeting sequences that nurture prospects through the typically long decision cycle.
Our Process
From intake audit to case growth.
Intake Audit
We analyze your current digital presence, competitor landscape, and case intake pipeline. Every gap is documented — from website conversion rate to local search visibility — so we know exactly where to focus.
Strategy Build
A custom marketing plan built around your practice areas, geographic targets, and client acquisition goals. We map keywords to case types, design landing pages for each practice area, and plan content that establishes authority.
Campaign Launch
SEO, paid search, and content campaigns go live simultaneously. Google Ads target high-intent case queries. Local SEO captures map pack traffic. Blog content builds topical authority for your practice areas.
Optimize & Scale
Weekly performance reviews, A/B testing on landing pages, bid optimization, and conversion tracking refinement. We double down on what works and cut what doesn't — continuously improving cost per signed case.
Results
Case results that matter.
We were spending $15,000 a month on Google Ads with no idea which cases came from where. SearchPod rebuilt our campaigns, added conversion tracking, and cut our cost per signed case by more than half. We now know exactly what every marketing dollar produces.
Jennifer Reyes
Managing Partner, Reyes & Associates — Family Law
Frequently Asked Questions
Questions from law firm leaders.
Most law firms see measurable improvements in organic traffic within 60–90 days, with significant lead flow starting around month 4–6. The timeline depends on your practice area competition — personal injury in a major metro is more competitive than estate planning in a mid-size city. We supplement SEO with paid search from day one so you generate leads immediately while organic rankings build.
We work with law firms of all sizes — from solo practitioners building their first digital presence to multi-office firms with 50+ attorneys. Our strategies scale to match your budget and growth goals. Solo practitioners often see the fastest relative growth because they're starting from a lower baseline with less internal red tape.
Every state has different rules governing attorney advertising, and we're well-versed in the major frameworks. All ad copy, landing page content, and blog posts are reviewed for compliance with your state bar's advertising rules before publication. We include required disclaimers, avoid prohibited language, and maintain records of all marketing materials for your compliance files.
It varies significantly by practice area. Personal injury cases typically run $150–$400 per signed case through paid search, while family law and criminal defense often range from $200–$600. We track cost per signed case — not just cost per lead — and optimize toward the metrics that matter to your bottom line. Most firms see a 3–5x return on their marketing investment.
Yes. We integrate with Clio, MyCase, PracticePanther, Lawmatics, and most major legal CMS platforms. Lead tracking, intake form submissions, and call data flow directly into your existing workflow — so your team doesn't need to learn new tools or change their process.
Ready to win more clients?
Get a free case intake audit and see exactly where your firm is losing potential clients — and how to fix it.