SearchPod vs Angi Leads.
Buy leads or own the source?
Angi Leads, the pro side of Angi that used to be called HomeAdvisor, sends homeowner requests to matched contractors who pay per lead. SearchPod builds the website, Google Ads, and rankings that bring homeowners straight to you. This page compares the two models fairly so you can decide what fits your trade.
At a glance
The short version.
SearchPod
SearchPod is a marketing agency for home service businesses, among others. We build a website you own, run Google Ads in an account in your name for a tenth of the budget (never below $600 a month) with nothing added to the spend, and write SEO pages at $50 each. No setup fee, month to month, and an unhappy first 30 days means you owe nothing.
Angi Leads (HomeAdvisor)
Angi Leads is a home services marketplace. Homeowners describe a job on Angi, and the platform matches the request to contractors in that trade and area. Contractors pay for each lead they receive, and a single request can be sent to more than one pro. Angi also offers advertising products for pros. Lead pricing varies by trade and market and is not published as a flat rate.
Comparison
Feature by feature.
| Feature | SearchPod | Angi Leads (HomeAdvisor) |
|---|---|---|
| Business model | Agency: builds and runs your own channels | Marketplace: sells homeowner requests to pros |
| What you pay for | A system you own | Each lead sent to you |
| Lead exclusivity | Yours alone | A request can go to more than one pro |
| Who owns the asset | You: site, ad account, data | Angi owns the platform profile and the request data |
| Pricing | Posted: 10% ads fee, $50 SEO pages, sites from $1,500 | Varies by trade and market; not published as a flat rate |
| When you stop paying | Site and rankings keep working | Leads stop |
| Reporting | Cost per lead by keyword, campaign, and page | Lead count and spend inside the Angi dashboard |
| Commitment | Month to month, no setup fee | Depends on the plan you choose |
Why it matters
The bottom line.
You are the only one who gets the call
A homeowner who finds your site from a search for 'furnace repair near me' calls you and no one else. On a marketplace, the same request can reach several pros, and you compete on speed and price. Exclusive leads are easier to close because the homeowner has already picked you.
Your rankings do not disappear when you pause
Every Angi lead is a purchase for that day. Every SEO page SearchPod builds is an asset on your own domain. If cash gets tight in the off-season and you pause, the site still ranks and the phone still rings. A lead marketplace has no memory of what you spent last year.
Prices you can see before you sign
SearchPod publishes every fee. Google Ads is 10% of your budget with no markup. SEO is $50 per page. A website is priced once, starting at $1,500 and rising to $20,000 or more for large builds. Angi lead costs depend on your trade and area and are quoted inside the platform rather than as a flat public rate.
One team for the whole path
SearchPod handles the ad, the landing page, the call tracking, and the follow-up on your site. When a step is weak, the same team fixes it. A marketplace delivers the request, and the rest is on you.
Common questions, answered.
It can be, in the right situation. A new contractor with no website, a company opening in a new city, or a business filling a slow month can get requests quickly. The trade-off is that you pay for every request, some requests go to other pros as well, and the platform, not you, owns the relationship. Many contractors run it while they build their own lead source.
Angi Leads is the pay-per-lead product, where you are charged for each homeowner request sent to you. Angi Ads is a paid advertising and listing product on the Angi platform. Both live inside Angi's ecosystem, and both stop working when you stop paying. SearchPod builds channels in your name instead.
Angi lead prices vary by trade and market and are not published as a flat rate, so compare on your own numbers. SearchPod takes a tenth of your Google Ads budget as its fee, never under $600 a month, bills SEO at $50 a page with a ten-page minimum, and prices a website once, from $1,500. There is no setup fee and no long contract.
Yes. Some contractors keep a marketplace running for volume while we build their website, ads, and rankings. Keep one sheet that shows the cost of every booked job by source. As your own leads grow, you can decide how much marketplace spend to keep.
You keep everything. The website, the Google Ads account, the call tracking history, and the ranking pages are all in your name from day one. There is no setup fee to recover and no contract to break. Terms are month to month, and the first 30 days carry a you-don't-pay guarantee.
Comparisons are based on publicly available information and our honest read of it, last reviewed July 2026. Competitors change — if something here is out of date, tell us and we'll fix it fast.