Montreal PPC
Montreal Google Ads run properly in both languages.
Montreal is home to a globally recognized artificial intelligence research cluster, a major video game industry, and a long standing aerospace sector, alongside Quebec's French language requirements for commercial websites. A campaign that only exists in English leaves half the province's searches on the table. We build separate French and English ad groups from the start, not a machine translated afterthought.
$5.87
2026 avg. CPC, Business Services (LocaliQ/WordStream)
10%
Our management fee, percent of ad budget
$600
Monthly minimum, any spend level
What we deliver
Everything you need to win
Bilingual Account Structure
French and English live as separate campaigns with their own keyword lists and negative keywords, not one list run through a translator.
Keyword Research in Both Languages
We research how Montrealers actually search in French, which is often nothing like a direct translation of the English term.
Ad Copy Written by Fluent Speakers
Ad copy is written to read naturally in each language, not translated word for word from an English draft.
Landing Pages With Proper Localization
Each language gets its own landing page and hreflang tags, so Google understands which version to show which searcher.
Performance Max Split by Audience Signal
Asset groups and audience signals are configured separately for French and English shoppers instead of blending both into one asset group.
Daily Optimization in Both Languages
Search term reviews and bid changes happen on business days across both language campaigns, not just the larger of the two.
Our process
From audit to results
01
Audit and Language Split
We review your existing account, or start from zero, and map how much of your addressable market currently has no French presence at all.
02
Build and Launch Both Campaigns
French and English campaigns launch together, usually within about a week, each with its own tracking.
03
Optimize Each Language Separately
Bid and budget decisions are made per language, since French and English terms rarely perform identically.
04
Expand Into Adjacent Categories
Once both language campaigns are stable, we extend into categories your business is positioned to serve, aerospace, tech, or retail depending on the client.
Industries
Google Ads for Montreal industries
Need more than Google Ads? See everything we do for Montreal businesses .
Common questions
Yes. Keyword research, ad copy, and campaign structure can all run in French, and we keep French and English campaigns separate rather than one list forced into both languages. For long form French website content we typically work alongside your in house team or a Quebec copywriter.
Montreal shares Toronto's time zone, which is the part of remote service that matters most. There is no SearchPod office in Montreal itself. The two physical locations are Toronto and North Vancouver, and your account manager works from one of those two.
The Charter of the French Language, strengthened by Bill 96 and overseen by the OQLF, governs commercial websites, not ad text itself, but any landing page your ads point to needs a proper French version. We are marketers, not lawyers, so we recommend confirming specifics with legal counsel while we handle the build.
The rate does not change city to city: 10% of ad spend, a $600 monthly minimum, and nothing added to what you pay Google directly for clicks. A proposal typically arrives within one business day of hearing your goals.
In several categories, yes, because a partially bilingual auction and less English language competition can lower costs for comparable terms. Capturing that saving depends on running proper French campaigns rather than skipping the language entirely.
Ready to grow in Montreal, in both languages?
Let us know your goals, in French, English, or both. A bilingual proposal comes back within one business day.