Ottawa PPC
Ottawa Google Ads for a government and tech town.
Ottawa's economy runs on two engines: one of the largest concentrations of federal government employment in the country, and a technology corridor centred on Kanata that has produced telecom and software companies for decades. Professional services firms built around government contracts compete for search visibility alongside consumer businesses serving the whole capital region. We scope each account against the specific buyers in that mix.
$5.81
2026 avg. CPC, Career & Employment (LocaliQ/WordStream)
10%
Our management fee, percent of ad budget
$600
Monthly minimum, any spend level
What we deliver
Everything you need to win
Account Audit for a Two Industry Market
We separate spend analysis by whether you are selling to government adjacent buyers or to consumers across the capital region, since the two behave very differently.
Keyword Strategy for Professional Services
Consulting, IT, and government adjacent firms get keyword lists built around procurement language and contract terminology, not generic B2B templates.
Ad Copy for Kanata's Tech Buyers
Software and telecom buyers in Kanata research thoroughly before converting, so ad copy is written to earn a click from a skeptical, informed reader.
Conversion Tracking Across Long Cycles
Government adjacent sales cycles run longer than a typical local service, so tracking is set up to capture leads that convert weeks or months later.
Performance Max for Consumer Categories
For consumer facing Ottawa businesses, we run Performance Max with asset groups tuned to the capital region's neighbourhoods.
Daily Optimization
Search terms and negative keywords get checked on every business day the account is live, not filed away for a monthly review.
Our process
From audit to results
01
Audit and Buyer Mapping
We identify whether your buyers are government adjacent, tech sector, or general consumer, since the keyword strategy differs for each.
02
Rebuild and Launch
Structure, copy, and tracking typically go live within about a week of the audit.
03
Optimize Against Cost Per Lead
Bid changes are judged against your real cost per lead, accounting for Ottawa's often longer B2B sales cycle.
04
Expand Into Adjacent Categories
New keyword territory across the capital region, and across the river in Gatineau where relevant, gets tested once the first campaigns are already carrying their weight.
Industries
Google Ads for Ottawa industries
Need more than Google Ads? See everything we do for Ottawa businesses .
Common questions
There is one rate, published on our pricing page: 10% of ad spend, a floor of $600 a month, and no markup on the clicks themselves. We turn that into a written proposal within a business day of hearing what you are trying to do.
Toronto and North Vancouver are the only two cities where SearchPod keeps a physical office. Ottawa is close enough to Toronto that in person meetings can be arranged, though most weeks run entirely over video call.
We can build campaigns aimed at government adjacent buyers such as contractors and consultancies, but formal procurement itself usually runs through tender processes rather than paid search. Search ads work best here for awareness and inbound inquiries ahead of a bid.
Ottawa mixes a large, steady public sector employment base with a concentrated tech corridor around Kanata, which means fewer advertisers overall but a more research heavy buyer than in a purely consumer market.
Full control stays with you. We access the account through Google's manager link system, not by opening a fresh account under our name, so nothing about ownership changes during or after the engagement.
Get your free Ottawa Google Ads proposal
Send over your current numbers and what you want them to look like. A written proposal, scoped to the capital region, follows within one business day.