Lead generation for health insurance agents
Health insurance lead generation. Be booked before open enrollment starts.
Health insurance is seasonal. Open enrollment and special enrollment events decide when shoppers show up, and lead prices climb when every agent wants the same week. Here is how the main lead sources describe their pricing and sharing, and what your own pipeline changes.
- Google Ads fee 10% of budget, at least $600 CAD or $450 USD
- $0 setup, month to month
- 30-day you-don't-pay guarantee
Where health leads come from
An auction, a shared form, and a free tool. Drawn from each company's own help center, FAQ or home page, as published in September 2026. Terms shift before each enrollment season, so check again.
NextGen Leads: a live auction
NextGen's FAQ says it runs a second-price auction: the top bidder pays one cent more than the next highest bid, not their full bid. Its home page lists under 65 health and Medicare leads with no minimums. Leads with bad data can be returned, processed daily and capped by vertical, while live transfers are reviewed daily with no cap.
QuoteWizard: up to four agents
QuoteWizard delivers health leads by email or into an eligible CRM and states each lead goes to a maximum of four agents, under two on average. You pay the lead price plus any filters, pay as you go.
HealthSherpa: free to agents, not a lead seller
HealthSherpa's help center says insurance carriers pay it a fee, and agents and consumers are never charged. It is an enrollment platform for Marketplace plans, and it says using it does not change how your commissions flow. It helps you enroll faster; it does not bring you shoppers.
Why the season changes the math
In an auction, price follows demand. When every agent bids during open enrollment, the same shopper costs more. An agent with inbound demand of their own can bid less, or sit out the most crowded days. That choice only exists if your own phone is already ringing.
What an owned enrollment pipeline changes.
Be found for the right searches
“Health insurance agent near me”, “Obamacare help [city]”, “lost job health insurance”, “self employed health insurance”. People who lose coverage or move often qualify for a special enrollment period, which spreads your sales across the year.
Google Ads timed to the calendar
We raise budgets ahead of open enrollment and trim them in quiet months. The management fee equals 10% of media, and no month bills below $600 CAD or $450 USD. If you also sell Medicare, those ads follow CMS marketing rules for agents, including required disclaimers.
Pages that explain, then book
Plain pages on subsidies, deadlines and what counts as a qualifying life event, each ending in a booking form. A page costs $50 CAD or $38 USD; you order at least ten a month. Pages published in summer are ready for fall.
A renewal list that works every year
Marketplace clients need to review plans each year. We set up reminders and a simple rebooking flow so last year's clients come back to you, not to a call center. A client who renews with you costs nothing to acquire the second time, and often sends a family member or coworker too.
The first 30 days.
01
Week 1: last season's numbers
We line up what you spent on leads and transfers last enrollment season against enrollments that stuck past the first payment. That is your real cost per client. A cheap lead that cancels after one month is not cheap, so we count retention, not just applications.
02
Weeks 2 and 3: build before the rush
A booking page, a special enrollment page, tracked numbers, and search ads switched on only in states where you hold a licence, sized to the appointments you can take.
03
Week 4: the acceptance test
A test booking shows up on your calendar and in your CRM right away, labelled with the ad or page behind it, and the dashboard reads cost per booked call. If any piece breaks, there is no charge.
Health insurance lead generation: FAQ.
Yes. In Canada the market is mostly extended health, dental and travel coverage, since provinces fund basic care. The pipeline is the same; the searches and calendar differ.
Not in the paid-lead sense. Its help center describes it as free to agents because carriers pay it. It helps you quote and enroll. You still need shoppers from somewhere.
Only when your own calls cost less per enrollment. Many agents keep transfers for peak weeks and lean on search and renewals the rest of the year.
Yes. CMS sets marketing rules for agents and third-party marketers, including disclaimers. We build Medicare pages and ads to follow them and send drafts to you or your FMO for review.
You pay us 10% of the Google budget you set, but at least $600 CAD or $450 USD in a month. Each SEO page is $50 CAD or $38 USD, in batches of 10 or more. Setup is free, there is no contract, and the first 30 days carry our guarantee.
Fill your enrollment calendar early.
Tell us your states and last season's lead spend. We reply with a costed plan at our posted rates by the next business day.