Law Firm Google Ads Agency
Law Firm Google Ads agency. Built for how legal demand actually moves.
Practice-area campaigns, negative-keyword protection, and demand-aware scheduling that keep expensive legal clicks from going to waste. Transparent budget-based pricing, senior Canadian specialists, no contracts.
- 10% of ad budget, $600/mo minimum
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
What's included
Google Ads, built around how legal search actually works.
High-intent keyword targeting
We target the searches people type when they're ready to call a lawyer — "car accident lawyer near me," "divorce lawyer consultation cost," "DUI lawyer available now" — not the research-stage terms that never convert to a signed client.
Negative-keyword protection
Legal keywords attract expensive junk clicks: "free legal advice," "legal aid," "law school," "paralegal jobs." At $50-200+ per click, one afternoon of unfiltered traffic can burn a week's budget on searches that were never going to become a client.
Seasonal & emergency demand pacing
Legal demand isn't flat: DUI and criminal defense searches spike Friday and Saturday nights and around holidays, family law inquiries spike in January, and personal injury follows accident patterns tied to weather and road conditions. We schedule budget around when your practice area's demand actually happens.
Landing pages, call tracking & local targeting
A dedicated landing page per practice area and per city you serve, plus call tracking on every number so you can see which campaigns produce real calls. Geo-targeting is set to your actual service area, whether that's one office or several, so spend doesn't leak outside where you can take a case.
How we're different from a typical legal ads shop.
Transparent pricing
10% of your monthly ad budget, $600/mo minimum. Your full ad budget goes to Google — we don't mark it up. A $10,000 budget runs $1,000/mo in management fees, plain and simple.
No contracts, 30-day guarantee
Month-to-month always. If the first 30 days don't show real work and results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. Every account is run by a senior specialist in-house — no offshoring, no junior churn.
Campaigns split by case value, not blended
Every practice area gets its own campaign, budget, and landing page, so a high-value injury case doesn't get bid the same as a low-value traffic-ticket inquiry lost inside one account.
Law firm Google Ads, step by step.
01
Audit your accounts and practice areas
We review any existing campaigns, pull the search terms report for wasted spend, check negative-keyword gaps, and confirm your landing pages and call tracking are actually set up to capture what the ads bring in.
02
Build practice-area campaigns
Separate campaigns per practice area and city, each with its own negative-keyword list, ad copy, landing page, and call tracking number, plus ad scheduling matched to your real demand patterns.
03
Optimize with real call data
As calls come in, we refine keywords, negative keywords, and bidding using which calls were actually qualified, so budget concentrates on the searches, times, and locations already producing real intake.
Law firm Google Ads FAQ.
Management is 10% of your monthly ad budget, with a $600 minimum. A $2,000 budget runs $600/mo (the minimum), a $10,000 budget runs $1,000/mo, a $50,000 budget runs $5,000/mo. Above $100,000 we send a custom proposal. The fee never comes out of your ad money — your full budget goes to Google, with no markup. Landing pages and call tracking are built in, not billed as add-ons.
Ask three things: do they build a separate campaign and landing page per practice area instead of one blended account, do they maintain a real negative-keyword list so your budget isn't funding "free legal advice" and "legal aid" searches, and do they give you call tracking so you can see which ads produce actual calls, not just clicks. An agency running one campaign for your whole firm is treating a catastrophic-injury case the same as a traffic-ticket inquiry.
The biggest leaks are searches for free help, not paid representation: "free legal advice," "legal aid," "legal aid society," "law school," "paralegal jobs," "public defender," and "represent myself in court." We build a negative-keyword list before your first campaign goes live and keep adding to it from the search terms report every week, since new junk queries show up constantly on legal keywords that already cost $50-200+ per click.
Campaigns can start generating calls within the first couple of weeks, since Google Ads is pay-to-play rather than earned over months like SEO. But early weeks are where we're still trimming negative keywords and testing ad copy, so cost per call is highest at the start and typically improves over 6-8 weeks as we learn which searches, times, and locations actually produce qualified calls for your practice areas.
Separate, in almost every case. A firm with offices in Toronto and North Vancouver serves two different local markets with different competitors and different call volumes. One national campaign either overspends in the smaller market or underspends in the larger one. We build geo-targeted campaigns and landing pages per office, so budget and bidding reflect what's actually happening in each city.
Get a Google Ads plan built for how people search for a lawyer.
A free audit of your current campaigns (or a plan built from scratch), plus transparent budget-based pricing in your custom proposal.