Lead capture pattern, built
A calculator that answers what would I actually walk away with?
A seller comparing whether to list now already has most of the numbers in their head: a rough sale price, what they still owe, and what an agent usually takes. This pattern lays that math out in the open and turns a finished worksheet into a lead.
- Rolled into a one-time site build, from $1,500
- $0 setup, no extra monthly fee
- 30-day guarantee, pay only if it works
How the calculator works
The seller's own numbers, laid out in the open.
The questions it asks
The seller enters an estimated sale price, what they still owe on the mortgage, the commission rate they expect to pay, and a rough guess at closing costs or repairs. Every field is a plain number they already have some sense of.
The logic behind the answer
It is simple subtraction, shown one line at a time: sale price minus the mortgage payoff, minus commission, minus closing costs and repairs, equals what is left over. Nothing is hidden behind a single output number with no explanation.
Where the lead goes
Once the seller sees their number, the form asks for contact details to get an agent's read on their specific property. That request reaches the agent's team with the full worksheet attached, not just a name and a phone number.
What happens when nobody picks up
A seller running this calculator is usually weeks out from listing, not deciding today, so the fallback is a same-business-day follow-up rather than an urgent same-hour text. It still needs a real reply to keep the trust the worksheet built.
Why an open worksheet works here
Every number stays visible and editable
The seller can see and change each line, which makes the page read like a tool they control rather than a sales pitch with a number pulled from nowhere.
It uses the seller's own commission rate
Commission has been negotiable and disclosed separately from a single fixed figure since real estate commission rules changed industry-wide in 2024, so the calculator asks the seller for their expected rate instead of assuming one for them.
It surfaces the mortgage payoff early
A seller who owes more than the home is worth needs to know that before getting attached to a sale price, not after. Putting payoff balance near the top of the form keeps that reality in view from the start.
It sets up the agent conversation, not replaces it
A real number depends on comparable sales and the home's actual condition, which only a walkthrough and a market analysis can pin down. The calculator gets the seller close enough to want that next conversation.
How we build this into your site
01
We learn your real fee structure and local defaults
We work from how your brokerage actually charges commission and what closing costs typically run in your market, so the calculator's default placeholders feel familiar rather than generic.
02
We build and test the calculator
The worksheet ships as a real page on your new site, with every field editable and the math visible line by line, tested to make sure it holds up with unusual inputs like a zero payoff or a very low sale price.
03
We connect the lead handoff
A completed calculation reaches your team with the full breakdown attached, so the first conversation with the seller can start from their own numbers instead of from scratch.
Net proceeds calculator, answered
No. It is only as accurate as the estimates the seller enters for sale price, payoff, and costs. A real number depends on an actual market analysis and the home's true condition.
Because commission is negotiated between a seller and their agent, not fixed. Asking for the seller's own expectation keeps the worksheet honest instead of assuming a rate that may not match reality.
The calculator will show that plainly as a negative number, which is exactly the kind of thing worth knowing early rather than discovering partway through a listing process.
No. It is a starting worksheet, not a valuation. A real market analysis looks at comparable sales and the home's actual condition, which the calculator cannot see.
Real estate agents and brokerages who want sellers doing early research to land on a useful worksheet instead of a generic contact form. We adapt the defaults to your market and your fee structure.
Want this built for your brokerage?
Tell us your typical fee structure and local closing costs, and we will scope a net proceeds calculator around your market as part of a one-time website build. That proposal reaches your inbox inside one business day.