App landing page to full site
Give search engines somewhere real to land.
An app landing page is built to send visitors to the App Store or Google Play, not to rank in search. We build a full site around it, without breaking the deep links that open your app directly.
- App Store and Google Play links keep working exactly as they do now
- Universal links and app links tested before and after launch
- The existing landing page becomes the new site's homepage, not a page you lose
What building past one landing page actually involves
An app store listing does not send web traffic to your site.
The current page and link inventory
We map exactly what the current landing page does, its App Store and Google Play links, any universal link or app link handling that opens a specific screen inside the app directly from a web link, and its social share tags.
The new page architecture
We build real, indexable pages for features, pricing, and use cases, the pages an app store's own search does not surface, since a store listing only helps people who are already browsing app stores, not searching the open web.
The deep link preservation
Universal links on iOS and app links on Android that let a marketing link open a specific screen inside your app need to keep resolving exactly the same way after the new site launches, not just the download links themselves.
Launch acceptance checks
Before cutover we test every existing deep link on both iOS and Android, confirm App Store and Google Play links still resolve, and check that social sharing previews still render correctly on the new pages.
What an app landing page was never built to do
App Store Optimization is not web SEO
A landing page tuned for App Store Optimization, meaning the store listing's own keywords and screenshots, has nothing to do with how Google ranks a web page. The two need separate, deliberate work.
One page cannot hold every feature or use case
A single scrolling landing page usually summarizes the app in a few sections. Ranking for specific features or use cases needs its own dedicated page built to answer that exact search.
Deep links are easy to break by accident
Universal links and app links depend on specific files and domain configuration that a careless site rebuild can silently break, leaving a marketing link that used to open the app landing on an error instead.
The existing page usually stays, just expanded around
The current landing page's download focused design often still works well as the homepage. We build the new pages around it rather than starting over from a blank site.
How the build runs
01
Map the current setup
We inventory the existing landing page, its store links, and any deep link handling currently in place.
02
Build the new pages
Feature, pricing, and use case pages are built and made properly indexable, with the existing landing page becoming the homepage.
03
Test deep links and launch
We test every universal link and app link on both platforms before and after launch, alongside the standard store download links.
App landing page to full site questions
Yes. We treat those links as a required check before and after launch, since they are the whole point of the current page and cannot be allowed to break during a rebuild.
A deep link, universal links on iOS and app links on Android, is a web address that opens a specific screen inside your app instead of just the app store. If a rebuild breaks the underlying configuration, those links quietly stop opening the app.
No, it usually becomes the new site's homepage. We build feature, pricing, and other pages around it rather than replacing what is already working for driving downloads.
App Store Optimization and web SEO are separate systems measuring different things. Being found inside app store search does not create pages Google can index, which is exactly the gap a full website closes.
Pages built around specific features, use cases, and pricing questions people search for on the open web, the kind of content a single download focused landing page has no room for.
Get a straight scope on building past your app landing page
Tell us what your current landing page links to and whether deep links are involved. We will lay out the new pages and the deep link testing plan inside a free proposal within one business day.