Switching Marketing Agencies
Outgrown Your Marketing Agency?
Junior staff turnover, reporting that reads the same every month, no senior attention: if that's where things stand, we start with a full account audit and a zero-downtime migration. Google Ads, GA4, and your website stay in your name the entire time.
- Free account audit before we change anything
- Zero-downtime migration, no lost history
- You own every account: Ads, GA4, GTM, your site
How we take over an account
Built for a clean transition, not a fresh start.
Full account audit
Before we touch anything, we review your existing Google Ads structure, GA4 setup, and site to see what's actually working, what's been left on autopilot, and what your last agency's reporting never mentioned.
Zero-downtime migration
Campaigns keep running on their current structure while we plan and sequence changes, so there's no dead week where ads pause and rankings drift while ownership changes hands.
SEO that builds on what you already ranked for
$50 per page per month, 10-page minimum. We audit existing rankings and content first so a migration doesn't reset months of earned authority back to zero.
Google Ads at your real budget
10% of monthly ad spend, $600/mo minimum, written into your agreement as a flat monthly fee. A $30,000/mo budget is a $3,000/mo fee; your spend goes to Google in full, no markup.
What changes when you switch to us.
A senior specialist, not a rotating junior
Toronto and North Vancouver offices, Google Partner status. A named senior specialist runs your account, so you're not re-explaining your business to a new junior every few months.
Everything stays in your name
Google Ads, GA4, Google Tag Manager, and your website all live in accounts you own from day one. We're added as users. If you ever switch again, you take everything with you.
Real reporting, not a template
Reporting reflects what actually happened that month, plus a plain-language executive summary, not the same boilerplate paragraphs regardless of performance.
Month-to-month, with a real guarantee
No contract to break to leave your old agency and no new contract locking you into us. If the first 30 days don't show real work and real results, that month is free.
Switching agencies, step by step.
01
Account audit
We review your Google Ads account, GA4, GTM, and site as they exist today, and flag what your current agency has been letting slide versus what's genuinely working and worth keeping.
02
Zero-downtime migration
Access transfers into accounts you own, and changes roll out in a planned sequence. Campaigns and rankings keep running the entire time; there's no blackout period.
03
Senior attention, ongoing
A named senior specialist takes it from there, with regular reporting and a clear escalation path, so the drift that got you here doesn't happen again.
Built to pass procurement.
The ownership and process questions worth asking any agency before you switch, answered upfront.
You own your Google Ads account.
Campaigns run inside a Google Ads account under your billing, not ours, from the migration onward. If we ever part ways, the account and its full history stay with you.
You own GA4, GTM, and every byte of data.
Analytics and tag management live in properties you control. We're added as users, never the account owner, so your traffic and conversion data never lives on our side.
Handoff is clean because the contract is month-to-month.
There's no multi-year term to unwind if things change again. Offboarding means revoking our access — your accounts, rankings, and data stay exactly where they are.
A named senior specialist runs your account.
Toronto and North Vancouver-based specialists, not a pool of junior staff learning on your budget. You'll always know who is making changes and why.
A documented escalation path.
If something needs attention faster than your regular check-in, you have a direct line to your account lead and a clear path to escalate above them.
Reporting on a set cadence, including executive summaries.
Regular reporting for your marketing team plus a plain-language executive summary for whoever needs the top-line view, so nothing gets buried in a template.
CRM and offline conversion data feed the campaigns.
We connect closed-won data from HubSpot, Salesforce, or your CRM back into Google Ads and GA4, so optimization follows revenue instead of just form fills.
Central and per-location reporting, when you need both.
Multiple locations or business units get a consolidated rollup and the individual detail underneath it, not one or the other.
Brand and creative route through your approval process.
Ad copy, landing pages, and creative go through whatever review and sign-off your team requires before anything goes live.
Site work ships through staging and QA.
New pages and changes go through a dev/staging environment and a review pass before they touch your live site.
Security and accessibility are built in, not bolted on.
Access to your accounts is limited to who needs it, and pages are built to meet WCAG accessibility guidelines as standard practice.
Vendor and procurement documentation on request.
Master service agreements, insurance certificates, and security questionnaires: send what your procurement process requires and we'll complete it.
Switching marketing agencies FAQ.
You pay for the work going forward, not the switch itself; there's no separate migration fee. Google Ads management is 10% of your monthly ad budget, $600/mo minimum, written into your agreement as a flat monthly fee: a $10,000/mo budget is a $1,000/mo fee, $30,000/mo is $3,000/mo, and $50,000/mo is $5,000/mo, with custom pricing at larger scale. Your ad budget still goes to Google in full, no markup. SEO is $50 per page per month, 10-page minimum ($500/mo), with larger programs typically running 30–60 pages ($1,500–$3,000/mo). There's $0 setup and no long-term contract, so if it doesn't work out, leaving is just as clean as arriving.
The pattern is consistent: reporting that reads like a template no matter what actually happened that month, a point of contact who keeps changing as junior staff turn over, and a senior strategist you only hear from at renewal time. If you can't say who is actually working your account this week, or your results have been flat for two straight quarters without a clear plan to change that, it's worth getting a second opinion.
Ask who does the actual work: a named senior specialist, or a rotating junior team learning on your budget. Ask what a switch looks like on day one: do they audit your existing accounts before touching anything, or start from scratch and lose your history? And ask the ownership question directly: do you keep your Google Ads account, GA4, GTM, and website if you ever leave again? An agency confident in its own work answers all three without hedging.
No. We start with a full audit of your existing accounts before changing anything, so campaigns keep running on your current structure while we identify what to fix. Google Ads changes roll out in a planned sequence rather than a same-day teardown, and SEO work builds on your site's existing rankings instead of starting over, so you don't lose the ground your last agency already won.
Yes, and you keep them under your own ownership even while we're working in them. Your Google Ads account, GA4 property, Google Tag Manager container, and website all stay in accounts you own, with us added as users, never the owner. Switching agencies again in the future is a matter of revoking access, not rebuilding history from zero.
Honest timelines, not a reset-the-clock promise: SEO rankings typically start moving in 3–4 months, and meaningful increases in qualified leads usually take 6–8 months. Google Ads has a faster feedback loop, with real signal on cost per lead typically inside 4–6 weeks once the account is restructured. Because we audit and build on what's already there instead of starting over, you're not losing the months your previous agency already banked.
Get a free audit of what your current agency has been doing.
A full review of your Google Ads account, GA4, and site, plus a zero-downtime migration plan and transparent pricing in your custom proposal. No contracts.