Real Estate Google Ads Agency
Real Estate Google Ads agency. Built for buyers and sellers ready now.
Google Ads built around real estate's actual search economics: buyer and seller intent keywords, a negative-keyword list that stops paying for job seekers and other agents' brand names, neighbourhood landing pages, and call tracking on every lead. Transparent pricing tied to your ad budget, no contracts.
- 10% of ad budget, $600/mo minimum
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
What we build
Real Google Ads work for real estate.
Buyer & seller intent keywords
Campaigns built around searches from people ready to act, like “homes for sale in [neighbourhood]” and “sell my house fast [city],” not broad research terms like “average home price in Ontario” that rarely turn into a call. Search volume and competition both spike during spring listing season, roughly February through June, so budget is planned around that curve instead of spread evenly all year.
Negative-keyword protection
Real estate accounts leak budget fast without a real estate-specific negative list: “real estate agent jobs,” “real estate courses,” “for sale by owner,” and searches for other brokerages by name all look like clicks but never become leads. We build and maintain that list from day one, not after the first wasted month.
Neighbourhood landing pages & call tracking
Every campaign sends clicks to a page built for that search, not your homepage or a generic listings grid: a neighbourhood page, a seller-lead page, a specific property type. Every call and form is tracked back to the keyword and ad that produced it, so you see which searches actually turn into appointments.
Local geo-targeting, not a national campaign
Bids are set for the neighbourhoods and cities you actually serve, not the whole province. For agents and brokerages competing in the same map area, tight geo-targeting is what keeps cost-per-click reasonable instead of bidding against every agent in the country for the same broad term.
Google Ads built around how real estate actually gets sold.
Transparent pricing: 10% of your ad budget
Management is 10% of your monthly ad budget, with a $600/month minimum. Your ad budget goes to Google in full; we don't mark it up or take a cut of your spend beyond the management fee.
No contracts, 30-day guarantee
Month-to-month, always. If your first 30 days don't show real work and real results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. Your account is run by a senior specialist, not a rotating bench of juniors.
Landing pages & call tracking, included
Neighbourhood and seller landing pages plus full call and form tracking come with every real estate account. It's part of the management fee, not a line item you have to ask for.
Real estate Google Ads, step by step.
01
Real estate Google Ads audit
We check your current campaigns, or lack of them: what keywords you're bidding on, whether a real estate negative-keyword list exists, where clicks land, and whether calls and forms are tracked at all.
02
Build buyer & seller campaigns
Separate campaigns for buyer and seller intent, since the two searches almost never overlap, plus neighbourhood landing pages, call tracking, and a real estate negative-keyword list built before launch, not after budget's already gone.
03
Optimize through the market cycle
Bids, negatives, and budget pacing adjusted through spring listing season and slower months, so spend follows real demand instead of running flat all year.
Real estate Google Ads FAQ.
Management is 10% of your monthly ad budget, with a $600 per month minimum. On a $3,000 monthly ad budget, 10% is $300, so the $600 minimum applies; on an $8,000 budget, 10% is $800. Your ad budget goes to Google in full with no markup. Neighbourhood landing pages and call tracking are included, there's $0 setup, and it's month-to-month with no contract.
Ask three things: do they have a real estate-specific negative-keyword list built before launch, not added after a month of wasted spend; do clicks land on a neighbourhood or seller-lead page instead of your homepage; and is the management fee tied to your ad budget instead of a vague 'custom retainer' you can't check against anything. An agency running your account like a generic local-service business will spend your budget on the wrong searches.
Mostly negative keywords and landing pages. Without a real estate-specific negative list, terms like “real estate agent jobs,” “real estate courses,” and searches for other brokerages by name all generate clicks that never become leads. And without a dedicated neighbourhood or seller-lead page, even a good click can bounce off a generic homepage before it becomes a call. We build both before your campaigns launch.
Usually, yes. Search volume and competition for buyer and seller terms both climb from roughly February through June as more listings hit the market, so cost-per-click tends to rise in that window too. We adjust bids and budget pacing to that curve instead of spending the same amount every month regardless of what the market's actually doing.
Ads can start showing and generating clicks as soon as campaigns go live, since it's paid placement rather than organic ranking. Lead quality typically improves over the first 4 to 6 weeks as we tighten the negative-keyword list and refine landing pages based on real search data from your account, not guesses. We won't promise a lead count or a closing; nobody honestly can.
See what real estate Google Ads costs for your brokerage.
A free audit of your current campaigns, or a clean-slate plan if you're starting from zero, plus transparent pricing tied to your ad budget in your custom proposal.