SEO for Commercial Real Estate
SEO for commercial real estate. What it takes to get shortlisted, and what it costs.
A tenant, investor, or landlord researches by asset class and submarket, not just your firm name. Here is the page architecture that gets a brokerage shortlisted, and what it costs to build.
- $50 CAD or $38 USD per page, 10-page floor
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
The query set that fills a brokerage's pipeline
This is a credibility fight, not a map-pack fight.
The query set: asset class plus submarket
Searches like “office space for lease near me,” “industrial space for lease [city],” and “commercial real estate broker [your city]” drive real inquiries. There is little pure brand-name search until a firm already has a reputation in that market.
The page architecture that wins mandates
A page per asset class you work, office, retail, industrial, multifamily, a page per submarket or corridor, a current listings hub kept accurate as units lease or sell, and case study pages tied to closed deals.
The trust constraint here isn't compliance, it's freshness
There is no health or bar-style rule to navigate, but a listings page showing a unit that already leased kills credibility instantly. Broker license numbers and accurate MLS or CREXi feed data matter more than any disclaimer would.
Reviews and the map pack reality
Map pack position matters less here than in a plumber's search. What actually gets a brokerage shortlisted is a track record: current listings, named case studies, and a broker bio that reads as an expert in that submarket.
At $50 CAD or $38 USD a page, here's what a brokerage gets.
The first ten pages on the list
Office leasing, retail leasing, industrial and warehouse leasing, investment sales, tenant representation, a current listings hub, a case studies page, broker and team bios, a submarket page for your top corridor, and a market report page.
What gets measured, and how often
Keyword rank by asset class and submarket, checked monthly, plus qualified inquiries tagged to the asset class that produced them, since an office lease and a retail lease close on entirely different timelines.
What stays outside this scope
We don't touch your MLS or CREXi data feed itself, we don't run the investment-sales pitch or negotiate terms, and we won't promise a specific mandate or listing win from any page we write.
Room left for Google Ads
A tenant or investor actively touring space this month is exactly who Google Ads reaches first. SEO's job is nurturing the months-long research phase before that tour ever gets booked, while paid search catches whoever is ready this week.
How a commercial real estate SEO plan gets built.
01
Audit the brokerage and the market
We check which asset classes already have a dedicated page, review your listings hub for stale units, and map where competing brokerages currently rank for your submarkets.
02
Publish the asset class and submarket pages
Pages go live starting with your highest-value asset class, current listings get tightened first, and case studies go up alongside the submarket pages that already have inquiry volume.
03
Report and expand as deals close
Rank and inquiry source get reported monthly, and we add submarket or asset-class pages as your firm wins new listings or moves into a new corridor.
SEO for commercial real estate brokerages: FAQ.
Pricing is public: $50 CAD or $38 USD per page, minimum 10 pages a month, putting a starting plan at $500 CAD or $380 USD monthly. Setup costs nothing, and it's month to month.
Because deals close on credibility over months, not a same-day map-pack click. We track keyword rank by asset class and submarket, but qualified inquiries and case-study depth matter more to landlords picking a shortlist.
Yes. We write a dedicated page for office, retail, industrial, multifamily, or whichever asset classes your brokerage covers, since a tenant searching for warehouse space and one searching for retail frontage are looking for completely different proof.
Most firms need 10 to 14 pages to start: one per asset class, one per active submarket, plus a listings hub and a case studies page. Firms covering more submarkets need more pages.
Rankings for asset class and submarket terms typically move in 3 to 4 months. Because CRE deals close over months anyway, that timeline lines up with how the pipeline already works rather than fighting against it.
See the page plan built for your brokerage.
Share your asset classes and submarkets, and within one business day you'll have a plan built around them, priced the same way for every brokerage.