SEO for Family Law Firms
SEO for family law firms. One page per matter, priced out.
Custody, guardianship, adoption, and a prenup are four different searches with four different buyers. Here's the page plan that catches all of them, and what it costs.
- 10-page floor, $50 CAD or $38 USD each
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
The query set behind a family law intake line
This is several practices searched under one name.
A wide, matter-split query set
“Child custody lawyer near me” and “adoption lawyer near me” carry the volume, but “prenuptial agreement lawyer near me,” “guardianship attorney near me,” and a state-specific “child support calculator” search each pull in a client who has never been near a divorce filing.
The page architecture that wins it
A dedicated page for each matter the firm actually handles, plus a state or provincial child-support guidelines page and a page per county or service area, since one page trying to cover custody, guardianship, and prenups at once loses all three searches.
The compliance constraint
Custody outcomes are decided under the child's best-interest standard, not anything a firm controls, and bar advertising rules restrict testimonials and outcome claims. Every page and ad describes the process rather than promising a result.
Reviews and the map pack reality
Someone comparing family lawyers checks reviews before calling, but the matter behind the review matters too. A page that shows proof across custody, adoption, and prenup work reads as more credible than one built only around divorce testimonials.
What $50 CAD ($38 USD) a page buys a family law firm.
The first ten pages we'd write
Child custody and parenting time, child support, guardianship, adoption, prenuptial and postnuptial agreements, paternity, grandparent visitation, a protective order page, a state or provincial child support guidelines page, and a page per county you serve, plus a Google Business Profile and review pass.
How progress gets measured
Map pack rank for “family law attorney near me,” checked monthly against each matter-specific term the firm targets, with signed clients tagged by matter type so custody, adoption, and prenup pages are judged on their own merit.
What this does not cover
Google Ads campaigns and the spend behind them are scoped and priced apart from this plan. We won't write copy that predicts a custody outcome or promises a result the best-interest standard doesn't allow any firm to guarantee.
How it works alongside Google Ads
A custody dispute already underway needs a lawyer this week, which is what a paid campaign catches fastest. SEO instead builds the calmer, planned-ahead searches, a prenup or a guardianship filing, into rankings that don't need a click paid for every time. See our Family Law Marketing page for how the two connect.
How a family law SEO plan gets built.
01
Audit the practice and the matter mix
We check which matter types already have a dedicated page, how the firm's Google Business Profile categories read, and where county-level competitors currently sit for each matter.
02
Publish pages matched to each matter
Pages go live matter by matter, starting with whichever brings the firm the most signed clients today, with bar-compliant language and a state guidelines page built in alongside them.
03
Report and expand the matter set
Rank position and signed clients get reported monthly, split by matter, and we add county pages or a new matter type as the firm's practice grows past the floor.
SEO for family law firms: FAQ.
Pages run $50 CAD or $38 USD each, and with a 10-page minimum every month, the starting plan comes to $500 CAD or $380 USD. There's a $0 setup fee and no contract to sign.
Separate pages perform better. Someone searching for a prenup and someone searching for custody after a fight are looking for different reassurance, and a single combined page tends to read as generic to both.
Yes. Custody and support outcomes follow the child's best-interest standard, which no firm controls, so pages describe the process and what to expect rather than promising a result, and review requests avoid language a bar association would flag.
It depends on the matter mix. A firm handling custody, support, guardianship, and adoption typically needs 10 to 14 pages once county or service-area pages are added. A firm that also handles prenups or paternity actions needs a few more.
Rank movement usually begins somewhere around the third or fourth month. Custody and support terms tend to build fastest since search volume is highest, while calmer searches like a prenup or guardianship page build more slowly and steadily.
Get the page plan built for every matter you handle.
Tell us which matters your firm takes on, and a scoped plan with public pricing lands in a free proposal within one business day.