SEO for Fertility Clinics
SEO for fertility clinics. Built around every path a family researches.
A fertility decision is high stakes and made on trust, not price, and a family often researches for weeks before calling anyone. Here is the page set built for that, the ad limits, and the real cost.
- $50 CAD or $38 USD per page, 10-page floor
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
The query set we're actually solving for
Families research every path before they call, and check your credentials first.
Treatment and proof searches, side by side
“IVF cost,” “egg freezing near me,” and “IVF success rates” often get typed by the same person in the same week. A site that answers the treatment question but not the proof question loses the second search to a competitor.
The architecture that wins it
A page per path, IVF, IUI, egg freezing, fertility testing, donor and surrogacy programs, an inclusive page for LGBTQ+ family building, and a credentials and success-rate page that a family can find without digging.
The compliance and trust constraint
Meta and Google both restrict fertility and medical ad creative, so paid campaigns need careful, compliant setup. On the page itself, board-certified reproductive endocrinologist credentials and an honest description of your success-rate reporting carry more weight than any offer, since a five-figure treatment that may need more than one cycle is never an impulse purchase.
Reviews and the map pack reality
Large fertility networks already dominate the map pack in most metros, so a smaller clinic rarely out-ranks them on reviews alone. Warmth and depth, real patient stories, an inclusive tone, a clinic that feels reachable, is what wins the click a network's ad already spent to get.
What $50 CAD ($38 USD) a page actually buys here.
The first ten pages we'd write
An IVF page, an IUI page, an egg freezing page, a fertility testing page, a donor and surrogacy program page, an LGBTQ+ family building page, a success rates and credentials page, an IVF cost and financing page, a choosing a fertility clinic page, and a Google Business Profile and patient story pass. That's the 10-page floor.
How we measure progress
Ranking position for treatment and local terms, tracked monthly, with booked consultations tagged back to the page and search that produced them, and nurture-email engagement tracked separately since this decision rarely closes on the first visit.
What this does not cover
Ad spend and Google Ads management are priced and run separately, always inside Google's and Meta's medical-ad rules. We never promise a specific success rate or outcome, and we don't set clinical protocols.
How it sits next to Google Ads
Compliant ads can reach a family ready to book within a few weeks. SEO takes months to build the treatment and credential pages into rankings that keep supporting families who research slowly, which is why gentle nurture matters as much as either channel alone.
How we build a fertility clinic SEO plan.
01
Audit the clinic against its treatment paths
We check your current pages against the treatments you actually offer, your credential and success-rate visibility, and where large fertility networks already sit for treatment terms in your market.
02
Build the treatment and credential pages
We write and publish the page set with a warm, compassionate tone throughout, starting with your highest-inquiry treatment path.
03
Track consultations and add pages
Once the floor is live, we report ranking position and booked-consultation source monthly, and add pages as your treatment offerings grow.
SEO for fertility clinics: FAQ.
SEO is priced at $50 CAD or $38 USD a page, with a 10-page floor each month, so a starting plan lands at $500 CAD or $380 USD. There's no setup fee and no contract to sign.
They usually have more pages and more reviews, but not necessarily more warmth. A clinic that shows real credentials, an honest success-rate page, and patient stories can still win the click even against a bigger name.
Yes. Fertility and medical ad content is restricted on both platforms, so we build campaigns with sensitive wording and careful landing pages inside those rules from day one.
Most clinics need one page per treatment path offered, plus a credentials and success-rate page. That's usually 10 to 15 pages for a single-location clinic, more with donor and surrogacy programs.
Rankings for treatment terms typically start moving in 3 to 4 months. Because families decide slowly, gentle follow-up email often keeps paying off well after the first click, longer than in most other niches.
See the exact page plan for your clinic.
Tell us the paths to parenthood you support, and a scoped page plan with transparent pricing lands in a free proposal within one business day.