SEO for Sleep and CPAP Clinics
SEO for sleep and CPAP clinics. Built for the new evaluation and the CPAP reorder.
A sleep clinic grows on new evaluations and on the CPAP patients who keep reordering supplies for years. This is the page set built for both, the privacy rules, and the real cost.
- $50 CAD or $38 USD per page, 10-page floor
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
The query set we're actually solving for
New-patient searches and existing-patient searches need different pages.
Two patient states, two query sets
“Sleep study near me” and “sleep apnea doctor near me” come from someone who's never been evaluated, while “cpap supplies near me” comes from a patient you already treat who just needs a mask or filter. One generic services page rarely serves both.
The architecture that wins it
A page per study or therapy type, sleep apnea evaluation, home sleep test, in-lab study, CPAP therapy, oral appliance therapy, insomnia and snoring treatment, plus a standalone CPAP supplies and reorder page that speaks to patients you already have.
The compliance and trust constraint
Sleep data is protected health information, so campaigns and tracking need to be HIPAA-aware from the start: no health conditions used for targeting or remarketing, careful pixel and conversion setup, and business associate agreements where required.
Reviews and the map pack reality
The map pack for “sleep clinic near me” decides who gets the first call, but insurance-acceptance clarity matters just as much as review count, since most sleep studies get billed through insurance and a patient wants that answered before they book.
What $50 CAD ($38 USD) a page actually buys here.
The first ten pages we'd write
A sleep apnea evaluation page, a home sleep test page, an in-lab sleep study page, a CPAP therapy page, an oral appliance therapy page, an insomnia treatment page, a snoring treatment page, a CPAP supplies and reorder page, an insurance and new-patient page, and a Google Business Profile and review pass. That's the 10-page floor.
How we measure progress
Ranking position for evaluation and supply-reorder terms, tracked monthly, with booked evaluations and CPAP reorder conversions tagged to their source separately, since they're two different funnels.
What this does not cover
Ad spend and Google Ads management are priced and run separately, always PHI-aware. We don't set clinical protocols, and we don't manage your EHR beyond making sure its scheduling pages are visible to Google.
How it sits next to Google Ads
Ads can book a new evaluation within the first few weeks. SEO takes months to build the study and reorder pages into rankings that keep both new evaluations and existing CPAP patients coming back without a per click cost.
How we build a sleep clinic SEO plan.
01
Audit the clinic and its tracking setup
We check your current pages against the studies and therapies you actually offer, confirm your tracking keeps health data out of ad platforms, and see where competitors sit for evaluation terms.
02
Build the evaluation and reorder pages
We write and publish the page set, keeping the new-evaluation pages and the CPAP reorder page separate since they serve different patients.
03
Track bookings and reorders, then add pages
Once the floor is live, we report ranking position and both booking sources monthly, and add pages as your service list grows.
SEO for sleep and CPAP clinics: FAQ.
Each page costs $50 CAD or $38 USD, and 10 pages is the smallest monthly plan, putting the starting price at $500 CAD or $380 USD. Setup is $0, and it's month to month with no contract.
Usually there's no dedicated page for that exact study type, home sleep test versus in-lab, or a nearby competitor has more current reviews. We check both before writing anything new.
Yes. Sleep data is protected health information, so we keep health conditions out of ad targeting and remarketing, configure pixels and conversions carefully, and use business associate agreements where required.
Yes. A dedicated CPAP supplies page ranks for the reorder searches your existing patients make, which keeps them ordering through your clinic instead of a third-party supply site.
Rankings for evaluation terms typically start moving in 3 to 4 months, with steadier booking increases by month 6 as reviews build, and ads can cover the calendar until then.
See the exact page plan for your clinic.
Tell us the studies and therapies you offer, and a scoped page plan with transparent pricing lands in a free proposal within one business day.