SEO for Therapy Practices
SEO for therapy practices. The specialty pages and the cost.
A full caseload of good-fit clients matters more than raw lead count, and specialty pages are what attract the right fit. Here's the page architecture, and what it costs.
- $50 CAD or $38 USD per page, 10-page floor
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
The query set that fills a good-fit caseload
Licensure keeps this search bounded by state or province.
Local and specialty queries, bounded by licensure
Searches like “therapist near me” sit alongside specialty terms such as “couples therapist near me,” “anxiety therapist near me,” and “teen therapist near me,” plus insurance-specific searches. Telehealth widens reach, but licensure still limits it to your state or province.
The page set that wins those searches
A page per specialty (anxiety, depression, couples, trauma, teens), an insurance-versus-private-pay page, a telehealth-versus-in-person page, and a first-session or intake page, since the wrong framing fills a calendar with poor-fit clients.
The compliance constraint
Advertising here must stay HIPAA-aware and ethical: no outcome guarantees, no stigmatizing language, and tracking that respects client privacy rather than treating an inquiry like an ordinary retail lead.
Reviews and the map pack reality
Most prospects check Psychology Today, Google reviews, and the practice's own site before reaching out, so the map pack matters for in-person searches, but a strong specialty page and warm, clear writing matter just as much.
What a page buys a therapy practice.
The first ten pages we'd write
Anxiety therapy, depression therapy, couples therapy, trauma therapy, teen therapy, an insurance-versus-private-pay page, a telehealth page, a first-session or intake page, clinician bio pages, and a specialty-matching guide.
How progress gets measured
Rankings for specialty terms tracked separately, checked monthly, plus inquiry-to-intake conversion, not raw lead count, since the actual goal is a full caseload of good-fit clients, with no-show rate watched as a secondary signal.
What this does not cover
This is separate from ad spend and Google Ads management, and it's quoted on its own. We won't guarantee a clinical outcome on any page, and clinical supervision or session content stays entirely with your practice.
How it works alongside Google Ads
Someone in crisis today searches and books today, which paid search catches fastest, while these specialty pages build into rankings so a full caseload doesn't depend on paying per click every month. The paid side of this plan is covered on our Google Ads for Therapists page.
How a therapy practice SEO plan gets built.
01
Audit the practice and the specialty fit
The first step is your Google Business Profile and Psychology Today listing: which specialties are missing a page, and how other practices in your area currently place on the same terms.
02
Publish the specialty pages
The specialties you most want to grow ship first, insurance and telehealth options spelled out plainly in that same release.
03
Report and expand
Rank and inquiry source, split by specialty, land in your report monthly, with clinician bio pages joining as a group practice adds providers.
SEO for therapy practices: FAQ.
Practices typically land close to $500 CAD or $380 USD a month, since pages run $50 CAD or $38 USD each and ten is the floor, with nothing due upfront.
Yes. Someone searching “anxiety therapist near me” and someone searching “couples therapist near me” need different reassurance, so separate pages help you attract the right fit instead of a generic services page that filters for nothing.
Licensure usually limits who you can see, so we build telehealth pages to reach clients within your licensed area rather than implying a broader national reach that clinicians can't actually serve.
We track inquiry-to-intake conversion, not raw lead count, since a practice with fewer but better-fit inquiries usually ends up with a fuller, more stable caseload than one chasing volume alone.
Rank movement typically begins around month 3 or 4, and good-fit inquiries settle into a steadier pace by month 6 as specialty pages and reviews grow side by side. Google Ads catches urgent inquiries meanwhile.
Get the page plan built for your therapy practice.
Tell us your specialties and licensed service area, and a priced page plan reaches you within one business day.