Own the search for your own name.

In most cases, yes. Google's trademark policy stops someone from using your trademark inside their ad's actual text without permission, but it generally does not stop them from bidding on your name as a keyword, which is why a defensive campaign matters.

Often you already do rank organically for your own name, but paid results can appear above organic ones on the same page. A brand campaign protects that top slot too, and brand clicks are usually the cheapest, highest converting clicks you can buy.

Not through advertising alone. That requires filing a trademark complaint directly with Google, which generally needs a registered trademark on file. We can tell you whether that path applies to your situation.

Some of them, yes, but brand clicks are the cheapest type of click in Google Ads because of how relevant they are, so the actual cost is usually small next to the risk of losing that click to a directory or competitor.

No. Brand campaigns typically need a modest budget because the audience is small and specific, just people already searching your exact name. We will recommend a realistic number in your proposal.