Content SEO
Cut the pages dragging the rest of your site down.
Thin, outdated, or duplicate pages don't just fail to rank on their own, they can drag down the pages around them too. We find them, decide merge, rewrite, or remove for each one, and clean up what's left behind.
- $0 setup
- Month to month
- Free proposal in 1 business day
What we do
The concrete work behind a cleaner content set.
Pull real performance data for every indexed page
We pull clicks, impressions, and internal traffic for every indexed page from Search Console and analytics, instead of guessing which pages are dead weight from a gut feeling about the site. Google has said plainly that it rewards sites for removing unhelpful, thin, or outdated content rather than leaving it to sit alongside pages that actually serve visitors well.
Find pages competing against each other
We identify cannibalization, where two or more pages target the same query and split the ranking signal a single page could otherwise own outright, which is a common cause of a page stuck ranking on page two.
Decide merge, rewrite, or remove per page
Each flagged page gets one decision: merged into a stronger page with a redirect, rewritten to actually earn its place, or removed with the traffic redirected somewhere that deserves it. A page that overlaps heavily with a stronger sibling almost always merges rather than getting rewritten twice.
Update links and the sitemap once it ships
Internal links and the XML sitemap get updated once the pruning goes live, so nothing on the site still points to, or lists, a page that no longer exists.
How this engagement is scoped
Prerequisites and access
We need Search Console and analytics access to pull real performance data, plus CMS access to redirect, merge, or remove the pages the audit flags.
What's delivered
A documented decision for every page we reviewed, the reasoning behind each call, and the redirects or removals themselves live on the site. We keep a record of what was removed and why, so if a future audit revisits the same territory, the reasoning is still there.
The acceptance test
Every removed or merged URL returns the correct redirect with no new broken links introduced, confirmed with a follow-up crawl after the changes ship.
Out of scope
Writing all-new replacement content is scoped separately from this job, and reversing a pruning decision after the fact if traffic patterns later change isn't included by default. Fixing the internal links pointing at the pages we prune is included, but a full site-wide linking overhaul beyond that is its own job.
How the engagement runs
01
Pull data and flag candidates
We pull real performance data for every indexed page and flag the ones that look thin, outdated, or in direct competition with a sibling page.
02
Decide per page
We work through the flagged list and decide, page by page, whether to merge, rewrite, or remove and redirect each one.
03
Ship redirects and recrawl
We publish the redirects, update the internal links and sitemap, and run a follow-up crawl to confirm nothing broke in the process. Analytics gets checked again a few weeks later to confirm the traffic actually landed on the stronger page as planned.
Content pruning and consolidation FAQ
How many indexed pages the site carries, and how much of the audit data already exists, both move the number, so we save the real one for your free proposal instead of guessing here. It's back in your hands in a single business day, and nothing is charged to start.
Usually the opposite, when it's done with real data behind the decision. Removing thin or duplicate pages and redirecting their traffic to a stronger page tends to consolidate signal rather than lose it, but we make that case with your own numbers, not a general rule.
It's when two or more of your own pages compete for the same search query and end up splitting the ranking signal between them instead of one page winning outright. We flag every case we find during the audit and note which page should absorb the other.
No, that's scoped separately. This job decides what stays, what merges, and what goes, and handles the technical side of merging and redirecting, but new writing is its own project.
By real performance data first: clicks, impressions, and internal traffic, weighed against whether the page serves a distinct purpose or just duplicates a stronger page. We don't cut anything on a hunch alone, and we show you the numbers behind every call before it ships.
Find out which pages on your site are dead weight.
Tell us your site and roughly how many pages you run. Once we've pulled the real performance data, a free, scoped proposal is ready for you in a single business day.