Structured Data
Structured data that's actually true to your page.
Schema markup is only useful if it describes what's really on the page. We add the JSON-LD types that fit your site, validate every one against Google's own rules, and stop short of promising a rich result Google alone decides to grant.
- $0 setup
- Month to month
- Free proposal in 1 business day
What we do
The concrete work behind honest structured data.
Implement the schema types that fit your site
We add JSON-LD, the format Google recommends over older microdata, for the types that actually apply to this business: Organization, LocalBusiness, Service, Product, or Review, chosen by what the site really offers. An online store gets Product and Offer markup tied to real prices and stock status; a local business gets LocalBusiness markup tied to its real hours and address instead.
Validate every type before it ships
Each piece of markup gets checked against Google's Rich Results Test and the schema.org specification before it goes live, not discovered as broken weeks later in a Search Console report.
Pull values from the same source as the page
The price, address, hours, or rating in the schema get tied to the same content a visitor actually sees, so the markup can't drift out of sync with the page the next time something changes.
Keep review markup honest
Aggregate rating markup only goes on pages carrying real, visible reviews, since Google's own guidelines tie that specific markup to genuine on-page reviews, not to reviews collected somewhere else.
How this engagement is scoped
Prerequisites and access
We need CMS or code access to add markup, and an honest list from you of what's actually true on each page: real hours, real prices, and real reviews, not aspirational ones.
What's delivered
Validated JSON-LD across the pages we scope together, with a written note on which schema type went where and why it was the right fit for that page. Breadcrumb markup usually comes along with it, since it's low-risk to implement and reinforces the same page hierarchy your internal links already describe.
The acceptance test
Every page passes Google's Rich Results Test and shows no errors in Search Console's structured data enhancement reports, checked after the markup has had time to be recrawled. Any page that fails gets its markup corrected and resubmitted rather than left half-finished.
Out of scope
Guaranteeing that a rich result actually appears in search results is not something we can promise, since that decision belongs to Google's algorithm. Writing new review content is also outside this job. A site under a manual action for structured data spam needs a recovery engagement, not a standard implementation.
How the engagement runs
01
Audit what's true per page
We review each page to confirm what schema types genuinely apply and gather the real details the markup needs to describe.
02
Write and validate the markup
We write the JSON-LD and run it through Google's own validator and the schema.org spec before anything ships to the live site.
03
Ship and recheck in Search Console
We publish the markup and confirm it appears cleanly in Search Console's enhancement reports once Google has recrawled the pages.
Schema markup FAQ
What this runs depends on your page count and how many schema types are involved, so instead of a flat rate here, the real number goes into your free proposal. It lands inside one business day, with no charge attached to get moving.
Only if the underlying markup and reviews qualify, and even then Google decides whether to show it, not us. It's also worth knowing Google narrowed eligibility for FAQPage rich results in 2023, so we'll tell you honestly if a type you want isn't likely to show for your site.
It can. Structured data gives AI systems a clearer, more reliable way to read what a page is actually about, which is a separate benefit from rich results in classic search. We cover this in more depth in our AI-search answer on the topic.
We audit what's there first. Where it's accurate and valid, we leave it alone; where it's broken, outdated, or describing something the page no longer shows, we fix or rebuild just that part.
It depends entirely on what you sell and how your site is structured. We'll tell you exactly which types make sense once we've looked at your pages, rather than applying a generic set to every client, since a type that doesn't genuinely describe the page can do more harm than leaving it off.
Add structured data that matches what's really on your page.
Tell us what schema, if any, is already on your site and roughly how many page types you run. A free, scoped proposal will be ready inside one business day.