Site Speed
Make the site fast where real visitors actually feel it.
A lab test run once on a fast connection can look great while real visitors on an average phone still wait. We start from your actual field data, fix the bottleneck it points to, and check both scores again after.
- $0 setup
- Month to month
- Free proposal in 1 business day
What we do
The concrete work behind a measurably faster site.
Pull real-user field data first
We start with data from the Chrome UX Report, the same real-visitor data Google itself uses to judge page experience, instead of relying only on a single lab test run from one location.
Find the actual bottleneck for this site
Every site is slow for a different reason. Usually it's unoptimized images, render-blocking scripts, or a slow server response, and we diagnose which one applies here instead of applying a generic checklist to every client. Where images are the issue, that often means converting to a modern format like WebP or AVIF and serving the right size per device, not just compressing the same oversized file.
Fix the highest-impact item first
We prioritize the change that would move a metric from poor or needs improvement into good, rather than the item that happens to be easiest for us to fix first.
Retest against lab and field data both
A quick lab test shows the immediate before and after; the field data, which takes longer to update, shows what real visitors actually experienced over the following weeks. We check both.
How this engagement is scoped
Prerequisites and access
We need hosting or CMS access sufficient to change images, scripts, and server or caching settings, plus Search Console access to pull real-user field data for the site.
What's delivered
A documented list of what changed and why, a before-and-after lab comparison, and a field-data recheck once enough real-visitor traffic has passed to update it. If the site serves both desktop and mobile visitors at meaningfully different speeds, we report the two separately rather than blending them into one number.
The acceptance test
The field data for the pages we touched moves meaningfully toward, or fully into, the good range, shown to you alongside the earlier baseline so the improvement is visible, not just claimed. A page that was already fast stays fast; we don't touch what isn't broken just to pad the report.
Out of scope
A full redesign or a move to a different platform is a separate conversation if the CMS or hosting setup itself turns out to be the real ceiling on speed. Fixing a specific metric already flagged as failing in Search Console's own report is handled by our narrower core web vitals job instead.
How the engagement runs
01
Measure real and lab data
We pull the site's actual field data and run a lab test to see where the two agree and where they don't.
02
Fix the highest-impact bottleneck
We make the change most likely to move the metric that's actually failing, rather than chasing a long list of minor items.
03
Retest and report
We recheck both lab and field data after enough time has passed and report back honestly on what moved and what didn't.
Site speed optimization FAQ
Your platform, and how much access we get to hosting and code, both change what this costs, so instead of guessing at a flat number here, we work out the real one once we've seen your site. It's back in your inbox inside one business day, nothing charged upfront either way.
It can, since a lab score and what real visitors experience aren't always the same thing. We check your actual field data before deciding whether that lab score reflects a real problem or not.
No. Speed is one signal among many that Google's systems consider, and a faster site mainly helps because visitors are less likely to leave before it loads. We won't promise a specific ranking outcome from this work alone.
Sometimes. If the server response itself is the bottleneck, fixing it may mean a hosting or caching change. If the problem is on the page, images and scripts, we can often fix it without touching hosting at all.
Yes. Mobile is usually the harder case since connections and devices vary more, and we test and optimize for mobile specifically rather than assuming a desktop fix carries over. For most sites, more visitors arrive on mobile than desktop, so a mobile-only blind spot usually costs more than it seems.
Fix the speed problem your real visitors actually hit.
Tell us your platform and roughly how many pages need attention. Once we've pulled your current field data, a free, scoped proposal is on its way in a single business day.