Houzz Pro: subscription tiers, what's included, and who owns your project data

Houzz Pro is not simply a lead marketplace. It is software, billed as a subscription, that bundles project management, estimates, invoicing, and a directory profile into one product for design and build pros. On the pricing page we checked, Houzz listed a Design plan, a Pro plan with added features like bid management and daily logs, and a Teams plan that adds a premium profile, email marketing, and a custom website.

Prices were shown directly on that page rather than hidden behind a contact-sales form: Design at $139/mo CAD (about $99 USD), Pro at $279/mo CAD (about $199 USD), and Teams starting at $559/mo CAD (about $399 USD) on the date we checked, since the page displayed pricing to us in Canadian dollars. A separate advertising package, described as starting at $685/mo, required contacting Houzz directly for a quote. Prices can change and can vary by region and currency, so treat the numbers here as what we saw on the date listed, not a permanent rate.

Even though Houzz Pro is sold as software, the subscription also carries visibility on Houzz's public directory, where homeowners browse and contact pros. The higher tiers add more of this: the Teams plan, on the page we checked, specifically adds a premium profile, which implies your placement in front of homeowners depends partly on which tier you pay for, not only on your reviews or work.

Houzz's own pages we reviewed did not state whether a single homeowner inquiry is shown to more than one pro on the directory side the way a pure lead marketplace does. Treat that specific mechanic as unpublished rather than assumed.

Houzz Pro's own services agreement says plans renew automatically without additional notice for successive 12-month terms unless you cancel at least 30 days before the term ends. Houzz can also raise your price with 30 days' notice, and continuing to use the platform after that counts, under the agreement, as accepting the new rate.

On refunds, the agreement is blunt: all amounts payable to Houzz are non-refundable unless expressly provided otherwise. If Houzz ends your subscription for a breach on your part, you get nothing back. If Houzz ends it without cause, the agreement says it will refund prepaid amounts on a pro-rated basis for services not yet delivered.

Houzz's agreement states that if you have payments past due, Houzz may limit your use of the Pro Platform. That is described as a limit on access, not necessarily an immediate full shutdown, but the practical effect for a paying customer relying on the software daily is the same: the tools stop being reliably available.

The agreement also flags one specific consequence: if you owe money, Houzz's photography service will not be made available to you until that balance is settled.

You keep ownership of the estimates, proposals, invoices, and contracts, referred to in the agreement as Pro Documents, that you create. You are also responsible for the client information you store there, called User Data in the agreement, and Houzz's own terms are direct on this point: you shall not sell User Data.

The tradeoff is on the exit side. The agreement states Houzz may keep any data collected from you and can charge a fee to provide you a copy of your own data after you leave. So while you legally own your project content day to day, getting a clean, free copy of it on the way out is not guaranteed by what Houzz publishes.

Houzz Pro is a strong fit for a design-build or remodeling business that wants project management, invoicing, and a public profile in one subscription, and would rather pay a known monthly fee than an unpredictable per-lead cost. The published pricing, rare among the providers in this series, makes budgeting easier from the start.

It is a weaker fit if your priority is owning your customer data with no strings on export, since Houzz's own agreement reserves the right to charge for a data copy after you leave, and locks you into a 12-month renewal unless you cancel with 30 days' notice.