Benefits Administration Software Marketing Turn active buyer searches into demos & carrier-connected accounts.

Our numbers are posted, not hidden behind a form. Managing your Google Ads runs 10% of whatever you spend with Google, with a $600 monthly floor — your ad dollars flow to Google untouched, no markup on our end. SEO work is priced at $50 per page each month, with a 10-page floor to start. A built-from-scratch website falls into one of eight fixed packages, $1,500 up to $20,000+, laid out at /websites. There's no setup charge, no lock-in contract, and a scoped proposal with exact numbers lands in your inbox within one business day.

If cost per demo keeps rising, if signed employers stall out before their carriers ever get connected, or if new accounts still arrive mostly through broker referrals and existing relationships, an agency usually pays for itself by fixing just one of those. We take on the landing pages, the paid and organic channels, and the onboarding sequences, freeing your team to stay heads-down on the platform. If your demo pipeline is already healthy and converting well without help, there's no reason to change that.

It's responsible for every channel that turns evaluators into signed, carrier-connected accounts. SearchPod designs your product site and landing pages, runs Google and LinkedIn campaigns aimed separately at HR leaders and at brokers, earns the comparison and “alternatives to” rankings buyers check before contacting sales, and automates the onboarding and renewal emails that carry a demo through to a live account — coordinated as one team instead of a stack of vendors.

Ask what they optimize toward — a booked demo and a raw click are very different targets. Ask whether they can trace a signed account back to its acquisition cost and its renewal, not just its first form fill. And ask how they'd plan a launch around open enrollment, since a platform that isn't tested and carrier-connected before that window sits idle for a year. Ownership matters too: your site, your ad accounts, and your data should sit in accounts you control, not theirs.

Paid search and LinkedIn campaigns typically start producing booked demos inside the first few weeks. Ranking for category terms and “alternatives to [competitor]” searches is slower — plan on roughly 3 to 6 months before those positions solidify, after which they keep paying off with no added spend. Onboarding and activation email starts lifting how many demos actually go live within days, so results build on two different timelines at once.

One team runs the site, the paid channels, SEO, AI-search visibility, and lifecycle email, so nothing gets lost in a handoff between vendors — and we're measured on demos, signups, and renewed accounts, not click volume. Our rates are published rather than quoted case by case, there's no setup fee, contracts run month to month, and your site, ad accounts, analytics, and account data belong to you from the start.

The starting rate for every service is posted on our pricing page — nothing is quoted blind. What changes deal to deal is scope: how many landing pages you need, how big your ad budget is, and how your buyer mix splits between employer HR teams and broker channel partners. Send us the details on your platform and we'll return exact numbers in a proposal within one business day.

Demos, signups, and accounts that actually renew — traffic by itself tells you nothing about revenue. Landing pages and calls to action are built around getting a demo booked, and every one of those demos gets tied back to the campaign, keyword, or page that produced it, so you can see real cost per demo and how that turns into paid accounts by channel.

Yes, and we treat them as two separate audiences rather than one blended pitch. HR leaders tend to search around a single company's compliance needs and plan setup, while brokers and general agencies search around handling a large book of employer groups and putting their own brand on the platform. We build distinct pages and campaigns for each, weighted to whichever side actually drives more of your pipeline.

Yes. Most demand for switching platforms shows up in the calmer stretch after one enrollment period closes and before the next plan year's enrollment opens, so that's when we push hardest on demo campaigns. Onboarding is paced so carriers are connected, tested, and the self-service portal is ready with real employee data well ahead of the renewal date — an account still mid-setup when enrollment opens is one that's likely to churn.

Yes, fully. Your site, your brand files, your ad accounts, your analytics, and every account record live in properties registered to your company. We work month to month, and if you ever move on, none of it goes anywhere — it all stays exactly where it is.

Yes. Whatever CRM and product analytics you already run — HubSpot, Salesforce, or something else — we build inside it rather than asking you to switch, so demo requests and signups land where your sales team already works, and attribution holds together from the first click through to a renewed account.

Most benefits administration software sites and product landing pages launch in roughly 2 to 4 weeks. What sets the pace is how quickly we get your screenshots, your carrier and integration list, and your feedback back to us — you'll have a clear week-by-week timeline before any design work starts.