Chess Academy Marketing Agency Turn a free trial lesson into a lifelong player.

Pricing is public — no hidden numbers. Google Ads management runs 10% of your monthly ad budget with a $600/month minimum, and every dollar of your ad budget still goes to Google; we don't mark it up. SEO is $50 per page per month, with a 10-page minimum. Custom websites are sold as eight one-time packages, from $1,500 to $20,000+ (full breakdown at /websites). Setup is $0, plans are month-to-month with no contract, and a 30-day guarantee means you don't pay if you're not happy. Tell us about your academy and we'll send real numbers in a proposal within one business day.

If trial lessons are booking but not converting into season enrollments, your camp weeks fill while your fall and spring classes sit half-empty, or you're the one answering parent calls between lessons — yes, this pays for itself. We handle the website, the ads, and the fast follow-up so interest turns into a filled roster while you're at the board coaching. If every class, camp week, and tournament team already has a waitlist, you probably don't need us yet.

It puts kids in your seats. SearchPod builds your website, runs Google Ads for searches like “chess lessons near me,” gets you into the map pack and AI-search results, and automates the follow-up and review requests that turn a free trial lesson into an enrolled, rating-climbing student — one team handling all of it.

Look for one that understands enrollment cycles, not just ad clicks — an agency that follows up on trial-lesson requests fast, ramps campaigns before camp registration and the fall season open, and gives you full ownership of your site and ad accounts. Two good questions to ask: how quickly do you respond to a trial-lesson request, and can you show me cost per enrolled student? Most general marketing shops can't answer either one.

Google Ads can start bringing trial-lesson requests within the first couple of weeks — often in time for your next camp or season opening. SEO and AI-search rankings typically move over the first 3–4 months, and by months 6–8 that turns into a steady flow of families who find you without a click charge. Academies that start both ahead of their registration season see the strongest opening.

One team runs your website, ads, SEO, AI search, email, and reviews — not five vendors that don't compare notes. We build around your actual calendar (camp weeks in summer, seasons during the school year), track every inquiry through to an enrolled student, and never mark up your ad spend. Pricing is public, there's no contract, and you keep ownership of your site, ad accounts, and family data.

Yes. We increase ad spend and send email reminders ahead of camp registration, sell each week as its own seat inventory, and keep a waitlist running so a cancellation gets backfilled automatically. Once camps wind down, the plan shifts back toward filling fall and spring season classes.

Yes. A lot of scholastic chess runs through PTA-funded after-school programs and school chess-club contracts, not walk-in enrollment — so we build pages and materials that speak to a PTA coordinator or school administrator, not just a parent searching at home. That helps you win and renew those school contracts alongside your own studio classes, camps, and tournament team.

Yes. Every call, form, and trial-lesson request is tracked from the first click and followed through to enrollment, so you see your real cost per enrolled student — not a vague cost-per-click number that doesn't tell you who actually joined the roster.

That's genuinely where the money is. We set up rating-milestone check-ins after tournaments, season-renewal reminders, and win-back emails for families who quietly stopped coming, so one enrolled student keeps going for years instead of finishing a season and drifting off — and a timely note often brings a sibling along too.

Completely — yes. Your website, your brand, your ad accounts, and your family and student data all belong to your academy, month to month, with $0 setup. If we ever stop working together, everything goes with you, no exceptions.

Most academy sites launch in roughly 2–4 weeks, depending on how many program, camp, and tournament-team pages we're building and how quickly content and feedback come back from you. We'll give you a real timeline up front and can time launch to line up with your next registration window.