Google Ads for Commercial Cleaning Companies
Google Ads for Commercial Cleaning Companies that gets you on the bid list.
Commercial cleaning is won on contracts, not one-off jobs, and Google Ads gets your company in front of the facility manager searching for a walkthrough right when a vendor decision is opening up. It can't win the bid for you; the specialty pages and trust signals on your site still have to close the deal.
- 10% of ad budget, $600/month minimum
- No markup on your spend, ever
- 30-day guarantee, pay only if it works
Campaign mix
Built to reach the person requesting a walkthrough.
Search: general commercial cleaning terms
Campaigns built around 'commercial cleaning services' and 'office cleaning company near me', the terms a facility or office manager types when they're ready to request a walkthrough.
Search: specialty vertical terms
A separate campaign for 'medical office cleaning' and 'industrial cleaning services', run with its own budget and landing pages, since specialty work commands better rates than generic office cleaning.
Display remarketing to walkthrough requesters
A facility manager who requested a walkthrough but hasn't signed is usually still collecting a few bids. A remarketing ad keeps your company visible during that decision window.
Call-only for urgent bid requests
Some cleaning bids come with a tight deadline, and a call-only campaign for 'commercial cleaning quote' routes that call straight to whoever handles new accounts instead of a contact form that sits unread.
What Google Ads costs for commercial cleaning companies.
Average cost per click: $8.33
Commercial cleaning is tracked under the Home & Home Improvement category, where the 2026 search advertising benchmarks published by LocaliQ with WordStream put the average cost per click at $8.33.
Average conversion rate: 8.05%
About 8.05% of clicks turn into a walkthrough request or a call under that same benchmark row. Specialty terms like medical or industrial cleaning tend to bring in a more qualified click than a generic office-cleaning search.
What a $5,500 a month budget looks like
At $8.33 a click, $5,500 buys around 660 clicks. At an 8.05% conversion rate, that's roughly 53 walkthrough requests a month. 10% of $5,500 is $550, which falls under our $600 minimum, so the management fee is $600.
One signed contract is worth a year of revenue
A signed monthly account is worth a year or more of predictable revenue, which is why the metric that matters is getting onto the shortlist, not raw click volume. The category's average cost per lead of $90.92 is a rounding error next to that.
How we set up Google Ads for a commercial cleaning company.
01
Tracking before spend
Call tracking and form tracking go live before launch, so every walkthrough request can be traced back to the exact ad and search term that produced it.
02
A landing page per specialty
Office, medical, industrial, and day-porter service each get their own page with insured-and-bonded trust signals, so a facility manager sees content built for the exact account they're managing.
03
Negatives, search terms, and tracked calls
We review the real search terms triggering your ads weekly, cut job-seeker and out-of-territory searches, and confirm every quote-request call ties back to its campaign.
Google Ads FAQ for commercial cleaning companies.
Most companies start between $3,000 and $8,000 a month, depending on how many specialty verticals you're targeting and how competitive your market is. We recommend a specific figure in your free proposal.
Yes, because getting onto a facility manager's shortlist is the main marketing problem, and most companies still rely only on cold calls and word of mouth to get there. Ads is a direct way to widen that shortlist.
Search split between general and specialty terms, backed by remarketing to walkthrough requesters who haven't signed yet and call-only for urgent bid requests. Local Services Ads doesn't apply here since it covers residential cleaning, not B2B contracts.
Most companies see the first walkthrough requests within one to two weeks of launch. Because commercial bid cycles run longer than residential jobs, it takes a month or more to see signed contracts follow.
10% of your ad budget, with a $600 a month minimum, and no markup on what you actually spend with Google. No setup fee, no contract, and a 30-day guarantee: if the first month doesn't work, you don't pay our fee.
See what Google Ads would cost for your company.
Tell us your specialty verticals and service area. We'll send a free proposal within one business day with a real budget recommendation, no obligation.