Google Ads for Dog Daycares
Google Ads for Dog Daycares that fills the spot before it's gone.
An empty spot on a slow Tuesday is revenue a daycare can't get back later, and Google Ads can put a package offer in front of an owner comparing facilities on photos and reviews. It won't build the temperament-evaluation trust that has to happen in person.
- 10% of ad budget, $600 CAD or $450 USD monthly minimum
- No markup on what you spend with Google
- 30-day guarantee: pay only if it works
Campaign mix
Built around how owners choose a daycare.
Search: day-only daycare terms
Day-only supervised play is its own model, separate from overnight boarding and in-home pet sitting. Search terms and pages built around exactly that model don't get lumped in with boarding searches that were never a match.
Display ads built on visible proof
Trust decides this sale before price does. Display ads showing the play yard, live webcams, and staff-to-dog ratios answer the safety question before an owner ever calls.
Remarketing to fill slow-weekday capacity
Physical capacity caps how many dogs you can safely take, so an empty Tuesday spot is lost for good. Remarketing with a day-use or 10-pack offer targets exactly the slow days that need filling.
Booking ads for the first temperament evaluation
Most daycares require a temperament evaluation before a dog joins group play, and that first visit is the real conversion moment. Ads that link straight to booking that evaluation shorten the path from click to first visit.
What Google Ads costs for a dog daycare.
Average cost per click: $4.06
Per the 2026 search advertising benchmarks published by LocaliQ with WordStream, the Animals & Pets category runs $4.06 a click on average, competitive enough for a local facility to run a real campaign without a large budget.
Average conversion rate: 16.22%
16.22% of clicks convert here, one of the stronger rates the benchmark tracks, since 'daycare near me' searches usually come from an owner ready to book, not just browsing.
What a $1,100 a month budget looks like
At $4.06 a click, $1,100 buys around 271 clicks a month. At a 16.22% conversion rate, that's roughly 44 booking inquiries. Our fee is 10% of the budget, but $1,100 falls under our $600 CAD minimum, so the fee is $600 CAD either way.
Average cost per lead: $31.50
Animals & Pets averages $31.50 a lead as a category, one built from far more than daycare alone. A lead that books into an open weekday slot is worth more to you than one that arrives when you're already full, so filling slow days matters more than the raw lead count.
How we set up Google Ads for a dog daycare.
01
Tracking before spend
Booking-form tracking and call tracking are switched on before the campaign launches, so every inquiry for an evaluation or a package gets counted right from the first day.
02
A landing page per service
Daycare, boarding, and grooming each get their own page if you offer all three, so someone searching for boarding never lands on a page written only about day-only play.
03
Negatives, search terms, and slow-day pacing
We strip out boarding-only and sitting searches that don't match your model, weight spend toward your slower weekdays, and trace every call and booking back to whichever campaign brought it in.
Google Ads FAQ for dog daycares.
Most single-location daycares start somewhere between $800 and $1,800 a month, adjusted for how many facilities compete nearby. Your capacity and local market will shape the exact figure in your proposal.
Yes, particularly for filling slow weekdays that word of mouth alone won't cover, and for staying visible once a competitor opens nearby. It won't replace the in-person trust built during a temperament evaluation.
Search built around the day-only model, backed by display ads showing real proof of safety, and remarketing offers aimed at your slower days. Booking ads shorten the path to that first evaluation visit.
Most daycares see their first tracked inquiry within the first one to two weeks, though the evaluation visit and the first paid day usually land a few days after that first inquiry.
Our fee is 10% of your ad budget, with $600 CAD or $450 USD as the monthly floor, and not a cent of markup on your actual Google spend. No setup fee, nothing to sign, and a 30-day guarantee: an underwhelming first month means the management fee is on us.
See what Google Ads would cost for your daycare.
Tell us your capacity and how full your slow days run, and you'll have a free proposal with a real number within one business day.