Google Ads for Kitchen and Bath Remodelers
Google Ads for Kitchen and Bath Remodelers that fills the design consult.
Homeowners research a kitchen or bath remodel for weeks, comparing before-and-after photos long before they book a design consultation, and Google Ads gets your portfolio in front of that search early. It won't replace the showroom visit or the financing conversation that actually signs the project.
- 10% of ad budget, $600/month minimum
- No markup on your spend, ever
- 30-day guarantee, pay only if it works
Campaign mix
Built to filter tire-kickers from real projects.
Search: kitchen and bath terms
Separate campaigns for 'kitchen remodel cost' and 'bathroom renovation near me', since the two rooms have different budgets and different search behaviour even within the same household.
Performance Max with project photography
When you have strong before-and-after photos and video, Performance Max can put your best projects in front of homeowners across Display and YouTube, matching how they already browse Houzz and Instagram.
Remarketing to gallery browsers
Homeowners often view a gallery page several times over a couple of weeks before booking a consultation. A remarketing ad featuring your best finished projects keeps you visible during that long research window.
Call-only for design-consult booking
A campaign built for 'free design consultation' and 'remodeling contractor near me' that rings your showroom directly, since a booked consultation slot is worth more than a form that goes unanswered.
What Google Ads costs for kitchen and bath remodelers.
Average cost per click: $8.33
Kitchen and bath work is counted inside the Home & Home Improvement category of the 2026 search advertising benchmarks published by LocaliQ with WordStream, which set the average cost per click at $8.33.
Average conversion rate: 8.05%
About 8.05% of clicks become a lead under that benchmark row: a call or a consult request. That figure covers every home-improvement trade tracked, and a remodel lead is only worth chasing if it comes from a homeowner with a real project and a real budget.
What a $6,500 a month budget looks like
At $8.33 a click, $6,500 buys around 780 clicks. At an 8.05% conversion rate, that's roughly 63 leads a month, and we screen those down to qualified consult requests. Our fee is 10% of the budget, so that's $650, with no markup on your ad spend.
One project can be worth $25,000 to $150,000
A kitchen or bath remodel commonly runs from $25,000 to $150,000 or more, so a small number of qualified consultations that turn into signed projects matters far more than raw lead volume. The category's $90.92 average cost per lead is a rounding error next to that.
How we set up Google Ads for a kitchen and bath remodeler.
01
Tracking before spend
Call tracking and form tracking go live before launch, so every booked design consultation can be traced back to the exact ad and search term that produced it.
02
A landing page per room
Kitchen and bath each get their own page built around your best before-and-after photos and financing options, so a homeowner sees content matched to the exact room they're planning.
03
Negatives, search terms, and tracked calls
We review the real search terms triggering your ads weekly, cut budget-less tire-kicker searches and DIY-parts queries, and confirm every consult call ties back to its campaign.
Google Ads FAQ for kitchen and bath remodelers.
Most companies start between $3,000 and $8,000 a month, since the goal is a small number of qualified consultations rather than high volume. We recommend a specific figure in your free proposal based on your showroom capacity.
Yes, because a single signed project is worth tens of thousands of dollars, so even a handful of extra qualified consultations a month can be worth the spend. It works best paired with a showroom or strong project photography.
Search for room-specific budget terms, remarketing to homeowners who browsed your gallery, and call-only for consult booking. Performance Max is worth adding once you have strong before-and-after creative to feed it.
Most companies see the first consult requests within two to three weeks of launch, since remodeling decisions take longer to research than emergency home-repair searches. It takes a couple of months to see which room and terms produce your best-signed projects.
The fee is 10% of budget (minimum $600 a month); the ad dollars themselves are not marked up. $0 to start, month to month, and you skip our fee if the first 30 days do not work out.
Get the real number for your company before you spend a dollar.
Tell us your service area and showroom capacity. We reply inside one business day with a proposal and a budget figure, free and without obligation.