Google Ads for Oral Surgeons
Google Ads for Oral Surgeons that doesn't depend only on referrals.
Google Ads reaches the patient who is searching directly for "dental implants near me" or "wisdom teeth removal cost," not just waiting on a referral from a general dentist. It can't replace a referral network you already rely on: it adds a second source of cases so a slow referral month isn't the only thing filling your schedule.
- 10% of ad budget, $600/month minimum
- No markup on your spend, ever
- 30-day guarantee, pay only if it works
Campaign mix
Built for referred patients and direct searchers.
Search: implant and wisdom-teeth terms
Ads on "dental implants near me," "All-on-4 cost," and "wisdom teeth removal" reach patients searching directly, on their own, rather than waiting on a referral to be written.
Search: defending the referral
A general dentist often refers a patient by name, and that patient searches the surgeon's own name to check reviews before calling. A branded campaign makes sure that referral lands on your practice, not a competitor's ad.
Call-only for anxious patients
Oral surgery is intimidating, and many patients want to ask about sedation, pain, and cost before they'll book anything. Call-only ads send that hesitation straight to a staff member who can talk them through it.
Remarketing across the financing decision
A full-mouth or implant case can run into the tens of thousands, and patients compare financing before deciding. Remarketing keeps your practice visible to site visitors generally, without tracking anyone by the specific procedure they searched, in line with HIPAA-sensitive advertising.
What Google Ads costs for oral surgeons.
Average cost per click: $8.00
Oral surgery is benchmarked inside the Dentists & Dental Services category, where the 2026 search advertising benchmarks published by LocaliQ with WordStream put the average cost per click at $8.00.
Average conversion rate: 10.67%
That same row shows about 10.67% of clicks turning into a call or a form. High-value cases like implants and All-on-4 tend to take longer to convert than a routine referral would, since the patient is weighing cost and financing.
What a $6,000 a month budget looks like
At $8.00 a click, $6,000 CAD buys around 750 clicks a month. At a 10.67% conversion rate, that's roughly 80 consult requests. 10% of $6,000 is exactly $600, which happens to match our CAD monthly minimum, so the fee is $600 either way.
Average cost per lead: $72.97
$72.97 is the category's average cost per lead across every dental specialty tracked, not a figure specific to oral and maxillofacial surgery, and it is not a promise. Tracking has to stay HIPAA-sensitive, so no patient identifier ever reaches an ad platform, and before-and-after creative is handled carefully under Google's ad policy for medical procedures.
How we set up Google Ads for an oral surgery practice.
01
Tracking built for HIPAA-sensitive care
Call tracking and form tracking go live before launch, built so no patient identifier or condition ever reaches an ad platform, while still tying every consult back to its search term.
02
A landing page per procedure
Implants, All-on-4, wisdom-teeth extractions, and TMJ each get their own page, so a patient researching one specific procedure lands on content built for that decision, not a general practice homepage.
03
Negatives, search terms, and referral protection
We review the real search terms triggering your ads every week, cut anything outside your service area or case type, and keep a branded campaign running so a dentist's referral finds your practice, not a competitor's ad.
Google Ads FAQ for oral surgeons.
Most practices start between $3,000 and $8,000 a month, depending on how much of your caseload already arrives by referral. We'll recommend a specific figure in your free proposal based on your case mix.
Yes, if you want a source of new implant and wisdom-teeth cases that doesn't depend entirely on referring dentists. A referral-only practice has no lever to pull when referrals slow down.
Search on procedure-specific terms carries the most weight, backed by a branded campaign that protects your referral traffic. Call-only and compliant remarketing support both around the financing decision.
Search and call-only campaigns typically start producing consult requests within the first one to two weeks once tracking and landing pages are live. Bigger cases like All-on-4 often take longer to book, since patients spend real time on financing.
The management fee runs 10% of ad spend, floored at $600 CAD a month, and we don't mark up a single dollar you send to Google. Our 30-day guarantee covers a first month that doesn't deliver, so no fee is owed.
Find out what a sensible Google Ads budget looks like for your practice.
Tell us your service area and how much of your caseload already comes by referral. A free proposal with a recommended budget arrives within one business day, no obligation attached.