Google Ads for Solar Companies
Google Ads for Solar Companies that turns quote requests into signed installs.
Google Ads puts your company in front of homeowners the same week they start comparing solar quotes and financing options. It cannot fix a proposal that quotes the wrong roof or a sales team that is slow to call back.
- 10% of ad spend, never a markup
- $600 a month minimum
- 30-day guarantee, cancel anytime
Campaigns built for solar
The channels that fit how homeowners shop for solar.
Search: quote and cost queries
Homeowners type “solar panel cost [city]”, “$0 down solar installer” and “solar tax credit near me” once they are ready to talk. We bid on those exact phrases so your ad is there while they are comparing quotes, not months before.
Local Services Ads, where you qualify
Google lists “solar energy contractor” as an eligible Local Services Ads category. A verified listing runs on top of Search, with a Google-backed badge and pay-per-lead pricing for the leads it sends.
Performance Max for the financing story
$0-down financing and utility rebates take a photo and a headline to land, not just text. Performance Max carries that message across Search, YouTube and Discover to reach homeowners earlier in their research.
Remarketing to the not-yet-booked
Most homeowners who request a quote do not book a site assessment on the first call. Remarketing keeps your company in front of them until they schedule, instead of losing them to the next installer in their feed.
What Google Ads costs for solar companies.
The category average, sourced
The 2026 search advertising benchmarks published by LocaliQ with WordStream for the Home & Home Improvement category put the average cost per click at $8.33, the average conversion rate at 8.05%, and the average cost per lead at $90.92.
What a $6,000 month buys
At an $8.33 average cost per click, a $6,000 monthly budget buys around 720 clicks. At an 8.05% average conversion rate, that lands close to 58 leads in the month, before your sales team even picks up the phone.
Our fee on that budget
Whichever is bigger between 10% of your spend and a $600 a month floor is what we bill, nothing more. A $6,000 budget lands right on that floor at $600, and every dollar you send to Google goes to Google, with no markup from us.
Your roof stock moves the real number
$90.92 is a category average, not a quote for your business. Local electricity rates, roof age in your service area, and how fast your team follows up on a lead all push your real cost per lead above or below it.
How we set up Google Ads for a solar company.
01
Tracking before spend
Call tracking and quote-form tracking go live before a single dollar reaches Google, so every lead, from a form fill to a booked site assessment, gets counted correctly.
02
A landing page per system size
A homeowner asking about a small rooftop system and one asking about a 12kW install with battery storage are different buyers. Each gets its own page instead of one generic quote form.
03
Negatives and search terms, every week
We review the actual search terms triggering your ads every week, adding negatives for renters, DIY searchers and out-of-area homeowners, and we track every call back to the keyword that started it.
Solar company Google Ads FAQ.
It depends on your install capacity and financing partners, but most solar companies start around $4,000 to $8,000 a month so Google has enough data to optimize within the first few weeks. We recommend a specific number in your proposal based on your service area and sales capacity.
For most solar companies, yes, because the homeowner is already searching by the time they are ready to talk, which fits Google Ads better than most channels. It will not fix a proposal process that loses homeowners to slow follow-up or the wrong roof type.
Search campaigns on quote and financing terms do the heavy lifting. Add Local Services Ads if your company qualifies for the “solar energy contractor” category, and use remarketing to bring back homeowners who requested a quote but have not booked an assessment.
Search campaigns can start generating quote requests within the first one to two weeks once tracking and landing pages are live. A Local Services Ads listing can take longer to go live, since Google reviews your license and background check first.
10% of ad spend or $600 a month, whichever is bigger, is the whole fee, and Google gets paid directly with nothing marked up on our end. If month one does not deliver, our 30-day guarantee means you skip the management fee entirely.
See what Google Ads could bring your solar company.
Tell us your service area and install capacity, and we will reply within one business day with a real budget number and a projected lead range.