Local Service Ads
Get the badge. Get the leads.
Local Service Ads put you at the very top of Google — above paid ads, above organic results — with the Google Guaranteed badge that builds instant trust. You pay per lead, not per click, and we manage every aspect from verification to dispute resolution to ensure you only pay for real opportunities.
- Average cost per verified lead
- $18 Average cost per verified lead
- Lead validity rate after dispute resolution
- 85% Lead validity rate after dispute resolution
- Average return on LSA investment
- 12x Average return on LSA investment
What we deliver
Everything you need to win.
Google Guaranteed Verification
We handle the entire Google screening and verification process — background checks, licence verification, insurance documentation — to earn your Google Guaranteed badge.
Service Area Targeting
Precise geographic targeting by suburb, postcode, and radius to ensure your ads only appear for customers in areas you actually serve — eliminating wasted lead spend.
Lead Verification & Disputes
We review every lead, dispute invalid ones (spam, wrong service, outside area), and track lead quality to ensure you only pay for genuine customer enquiries.
Review Management Integration
Google reviews are the primary ranking factor for LSAs. We implement review generation workflows that increase your volume and star rating to win more impression share.
Budget & Bid Optimisation
Weekly budget adjustments and bid mode optimisation (maximise leads vs. target cost-per-lead) to maintain a steady flow of quality leads at your target cost.
Performance Reporting
Detailed lead reports with call recordings, booking types, response times, and cost-per-lead metrics — full visibility into every dollar spent and every lead generated.
Our process
From audit to results.
01
Eligibility & Setup
Confirm your business category is eligible, gather verification documents, and submit your application for Google Guaranteed screening.
02
Profile Optimisation
Optimise your LSA profile — service types, service areas, business hours, photos, and budget — to maximise impression share in your target market.
03
Launch & Monitor
Activate your ads, monitor lead quality in real-time, dispute invalid leads, and adjust targeting based on which service types and areas generate the best ROI.
04
Scale & Refine
Increase budgets on high-performing areas, add new service categories, build review velocity, and expand into adjacent suburbs as your capacity grows.
Get to the top of Google — guaranteed
Find out if your business qualifies for Local Service Ads and the Google Guaranteed badge. We will handle the entire setup and verification process.
Check Your EligibilityLocal Service Ads questions, answered straight
The Google Guaranteed badge is a green checkmark that appears on your Local Service Ad. It signals to customers that Google has verified your business — including background checks, licence verification, and insurance. Customers get up to $2,000 in reimbursement if they are unsatisfied, which builds significant trust and increases conversion rates.
LSAs are available for over 70 service categories including plumbers, electricians, HVAC, locksmiths, lawyers, real estate agents, financial planners, dentists, and many more. The list expands regularly. We will confirm your eligibility during the initial consultation and guide you through the verification process.
With LSAs, you only pay when a potential customer contacts you directly through the ad — via phone call or message. You do not pay for impressions or clicks that do not result in contact. This makes LSAs one of the most cost-efficient advertising formats, especially for service businesses with high customer lifetime values.
Yes. Google allows you to dispute leads that are spam, wrong service requests, or outside your service area. We review every lead and submit disputes within the required window. Our dispute success rate is over 90%, which directly reduces your effective cost per lead and improves overall campaign ROI.
Reviews are the single most important ranking factor for LSAs. Google uses your total review count, average star rating, and review recency to determine your ad position. Businesses with more reviews and higher ratings get more impressions and lower costs per lead. We implement systematic review generation strategies to build and maintain your competitive advantage.