PPC Management
Every click counts. Make them profitable.
Running Google Ads without expert management is running a leaky bucket. We take full ownership of your PPC accounts — restructuring campaigns around buyer intent, building keyword strategies that capture demand at every funnel stage, testing ad copy systematically, mining negative keywords to eliminate waste, and tuning bids to maximise your return on every dollar of ad spend. The result is lower CPA, higher ROAS, and predictable lead flow.
Read our PPC management explainer
- Average ROAS Across Client Accounts
- 4.6× Average ROAS Across Client Accounts
- Avg. CPL After 90-Day Optimization
- -38% Avg. CPL After 90-Day Optimization
- Budget Saved from Negative Keyword Mining
- 28% Budget Saved from Negative Keyword Mining
What we deliver
Everything you need to win.
Account Architecture
Campaign and ad group structures built around buyer intent, not arbitrary themes. Tight keyword grouping, logical budget allocation, and clean naming conventions that make scaling and reporting effortless.
Keyword & Match Type Strategy
Research-driven keyword portfolios with intentional match type layering — exact for precision, phrase for discovery, broad with smart bidding for volume. No wasted spend on irrelevant queries.
Bid Management & Automation
Smart bidding strategies calibrated to your conversion data — target CPA, target ROAS, or maximise conversions with portfolio bid strategies that shift budget to your top performers automatically.
Ad Copy Testing
Structured A/B testing of headlines, descriptions, CTAs, and ad extensions with statistical significance thresholds. We test one variable at a time so every winning combination is data-validated.
Negative Keyword Mining
Weekly search term report analysis to identify and exclude irrelevant queries before they drain budget. Shared negative keyword lists prevent waste across all campaigns simultaneously.
Conversion Tracking & Attribution
Server-side conversion tracking, enhanced conversions, offline conversion imports, and attribution modelling that show the true value of every keyword and campaign in your account.
Our process
From audit to results.
01
Account Audit
We audit your existing account structure, keyword quality, ad copy performance, conversion tracking, and wasted spend to build a prioritised optimisation roadmap.
02
Restructure & Build
Rebuild campaign architecture, keyword groups, and ad copy around buyer intent. Set up conversion tracking, negative keyword lists, and bid strategies before relaunching.
03
Launch & Optimise
Controlled relaunch with daily monitoring. We adjust bids, pause underperformers, add negative keywords, and test ad variants to establish performance baselines within the first 30 days.
04
Scale & Report
Monthly performance reviews with CPA, ROAS, and conversion volume analysis. We scale winning campaigns, test new keyword opportunities, and provide transparent reporting on every dollar spent.
Get expert management of your Google Ads
Get a free PPC audit that identifies wasted spend, missed keyword opportunities, and the specific changes that will lower your CPA within 30 days.
Get Your Free PPC AuditPPC Management questions, answered straight
Self-managed accounts typically waste 25-40% of budget on irrelevant queries, suboptimal bids, and poor ad copy. Professional PPC management applies keyword research, negative keyword mining, bid strategy calibration, and structured testing that systematically reduce waste and improve conversion rates. Most clients see a 30-50% improvement in ROAS within 90 days.
The right budget depends on your industry, target CPA, and growth goals. We recommend starting with $3,000-5,000 monthly to generate enough conversion data for smart bidding to optimise. We will model your expected CPA and lead volume during the audit phase so you can set expectations before spending a dollar.
You will see immediate improvements in wasted spend reduction and ad relevance within the first 2 weeks. Meaningful CPA and ROAS improvements typically emerge within 30-60 days as bid strategies accumulate conversion data. By month 3, most accounts are performing at a significantly higher level than when we started.
We work on month-to-month agreements after an initial 90-day onboarding period. The first 90 days are critical for account restructuring, data collection, and bid strategy calibration — cutting that short undermines results. After 90 days, you stay because of performance, not because of a contract.
Monthly reports cover spend, impressions, clicks, conversions, CPA, ROAS, and search term analysis. We also provide a live dashboard you can check anytime. Every report includes what we changed, why we changed it, and what we plan to test next month. Full transparency — no black boxes.