Shopping Ads
Show the product. Close the sale.
Google Shopping puts your products directly in front of high-intent buyers — complete with images, prices, and reviews. We optimise your Merchant Center feed, build Smart Shopping and Performance Max campaigns, and continuously refine bids to maximise your return on every dollar of ad spend.
- Average ROAS across Shopping campaigns
- 340% Average ROAS across Shopping campaigns
- Reduction in wasted ad spend
- 67% Reduction in wasted ad spend
- Revenue growth in first 6 months
- 4.2x Revenue growth in first 6 months
What we deliver
Everything you need to win.
Product Feed Optimisation
Title enrichment, description refinement, GTINs, custom labels, and product type mapping to maximise feed quality scores and impression share across every product.
Performance Max Campaigns
Full-funnel Performance Max setup with asset groups, audience signals, and conversion-value bidding that leverages Google's AI while maintaining strategic control.
Merchant Center Management
Account setup, feed diagnostics, disapproval resolution, shipping and tax configuration, and automated feed rules to keep your product data clean and compliant.
Bid Strategy Optimisation
ROAS-targeted bidding with segmentation by product margin, conversion rate, and competitive intensity — so high-margin products get aggressive bids while low-performers are suppressed.
Competitive Price Monitoring
Real-time competitor pricing intelligence that adjusts bid strategies based on your price competitiveness — bidding up when you are cheapest, pulling back when you are not.
Shopping Campaign Structure
Product group segmentation by category, brand, margin tier, and performance — giving you granular control over budgets and bids at every level of your catalogue.
Our process
From audit to results.
01
Feed & Account Audit
We audit your Merchant Center, product feed quality, disapprovals, and current campaign structure to identify immediate revenue opportunities.
02
Feed Optimisation
Enrich product titles, descriptions, images, and custom labels. Fix disapprovals, configure feed rules, and establish automated supplemental feeds.
03
Campaign Build & Launch
Build segmented Shopping and Performance Max campaigns with ROAS targets, audience signals, and negative keyword lists tailored to your product catalogue.
04
Optimise & Scale
Weekly bid adjustments, product group refinements, A/B testing of asset groups, and budget reallocation to scale winners and cut underperformers.
Turn your product feed into a revenue engine
Get a free Shopping Ads audit that identifies feed quality issues, missed opportunities, and exactly how much revenue you are leaving on the table.
Get Your Free Shopping AuditGoogle Shopping Ads questions, answered straight
There is no hard minimum, but Shopping Ads work best with at least 20-50 products to give Google's algorithms enough data to optimise effectively. Even single-product brands can run Shopping Ads, but we typically pair them with Search campaigns to maximise coverage and conversion volume.
Performance Max runs across all Google surfaces — Search, Shopping, Display, YouTube, Gmail, Discover, and Maps — using a single campaign. Standard Shopping only appears in Shopping results and Search. Performance Max uses AI to allocate budget across channels, but requires strong audience signals and conversion data to perform well.
Common disapproval reasons include missing GTINs, mismatched prices between your site and feed, policy violations in product descriptions, low-quality images, or shipping configuration errors. We audit every disapproval, fix the root cause in your feed, and implement preventive rules to stop recurring issues.
ROAS varies by industry, price point, and competition. E-commerce clients typically target 300-500% ROAS, meaning $3-5 in revenue per $1 of ad spend. Higher-margin products can achieve 800%+ ROAS. We set targets based on your margins and scale budgets only on products meeting profitability thresholds.
Yes. We manage multi-country Merchant Center feeds with currency conversion, localised product titles, country-specific tax and shipping rules, and language-appropriate ad copy. Each market gets its own campaign structure and bid strategy based on local competitive dynamics and conversion patterns.