Google Ads for TMS Clinics
Google Ads for TMS Clinics that fills the treatment chair.
Most people find TMS by searching their symptom, not the treatment name, so Google Ads can reach them before they know a magnetic-coil option exists. It won't shorten insurance pre-authorization, which is the real reason booked consults fall through.
- 10% of ad budget, $450 USD or $600 CAD monthly minimum
- No markup on what you spend with Google
- 30-day guarantee: pay only if it works
Campaign mix
Built around how patients actually search for relief.
Search: symptom-first terms
Most prospective patients search 'medication hasn't helped my depression' long before they search 'TMS clinic'. Reaching them at that earlier, larger search is where real new-patient volume lives.
Search: TMS versus ECT clarification terms
A common, costly misconception has people confusing TMS with electroconvulsive therapy and expecting sedation or memory loss. Ads and landing pages that correct that up front stop the fear from ending the search before it reaches you.
Remarketing to pre-authorization researchers
Insurance pre-authorization for TMS can take weeks and asks for documented proof of failed medication trials, which is exactly where a lot of interested patients quietly stall. A remarketing sequence keeps your clinic top of mind through that wait.
Call-only ads for the consult line
A dedicated line for people ready to book an initial consult, skipping the site for anyone who already knows what TMS is and just needs an appointment.
What Google Ads costs for a TMS clinic.
Average cost per click: $4.76
LocaliQ and WordStream's 2026 search advertising benchmarks for the Physicians & Surgeons category list an average cost per click of $4.76, with your own rate shifting depending on how many local psychiatry practices and TMS chains bid the same terms.
Average conversion rate: 12.43%
The benchmark puts this category's click-to-lead rate at 12.43%, whether that lead lands as a call or a form. It's a healthy rate for a specialty this specific once the ECT confusion is cleared up on the page itself.
What a $1,600 a month budget looks like
At $4.76 a click, $1,600 buys around 336 clicks a month. At a 12.43% conversion rate, that's roughly 42 consult inquiries, not 42 enrolled patients: insurance pre-authorization thins that number before treatment starts. Our fee is 10% of the budget, but $1,600 falls under our $450 USD minimum, so the fee is $450 USD either way.
Average cost per lead: $40.04
Blended across every kind of physician and surgeon, this category averages $40.04 a lead, a wide net that TMS, a narrow specialty, sits somewhere inside rather than squarely on. Every ad and page here also has to work within Google's Healthcare and medicines policy, since claims about depression or OCD outcomes are tightly restricted.
How we set up Google Ads for a TMS clinic.
01
Tracking before spend
Every call and every form submission is tracked from the first day of the campaign, with patient information kept the way a healthcare intake system requires, so each consult inquiry is counted and traceable.
02
A landing page per concern, not per procedure
Depression and OCD searches enter with different worries and different language, so each gets its own page addressing the ECT confusion and the insurance question head-on, instead of one generic 'about TMS' page.
03
Negatives, search terms, and tracked calls
Every week we check which searches actually trigger your ads, trim spend on general psychiatry and medication queries that were never going to book a TMS course, and keep every call attributed to its campaign.
Google Ads FAQ for TMS clinics.
Most freestanding clinics start somewhere between $1,200 and $3,000 a month. The number in your proposal will reflect how many local psychiatry practices and TMS chains you're actually up against in your market.
Yes, especially reaching patients at the symptom-search stage before they know TMS exists as an option. It won't speed up insurance pre-authorization, but it fills the pipeline that pre-authorization is slowly working through.
Search built around symptom-first language and ECT-confusion terms, paired with call-only ads for people ready to book. Remarketing matters more here than most niches, since pre-authorization delays can stretch the decision out for weeks.
Most clinics see their first tracked consult inquiries within the first two weeks. Because insurance pre-authorization adds its own delay, the gap between a first inquiry and a first treatment session is usually longer than the ad campaign itself.
The management fee runs 10% of your monthly ad budget, or $450 USD ($600 CAD) a month at minimum, and we never add a markup to what you spend with Google. Nothing to sign, no setup cost, and a 30-day guarantee behind it: a weak first month costs you nothing in fees.
See what Google Ads would cost for your clinic.
Once we know your city and your open treatment-chair capacity, a free proposal with a real number is on its way within one business day.