Toronto has some of the highest CPCs in Canada — $15-$45 per click for legal, $8-$20 for home services, $10-$30 for healthcare. The average self-managed account wastes 40% of budget on irrelevant searches, poor targeting, and suboptimal bidding. We rebuild campaigns from the ground up: surgical keyword targeting, conversion-optimized landing pages, and daily optimization that turns expensive clicks into profitable leads.
Avg. CPL reduction
Average ROAS
To first improvements
What We Deliver
We dissect your current account: wasted spend analysis, search term mining, quality score assessment, and conversion tracking validation. Then we rebuild for performance.
Phrase and exact match targeting for high-intent Toronto queries. Aggressive negative keyword mining to eliminate wasted clicks on irrelevant searches.
Conversion-focused ad copy with Toronto-specific messaging. Custom landing pages built on Next.js that load in under 1 second and convert at 8-12%.
GA4, Google Tag Manager, enhanced conversions, call tracking, and offline conversion imports. Every lead attributed to the keyword that generated it.
AI-powered campaign management with manual guardrails. Asset group strategy, audience signals, brand exclusions, and data feed optimization.
Bid adjustments, search term reviews, and A/B tests run every business day. Real-time dashboard plus monthly strategy deep-dives.
Our Process
Deep-dive into your current account, competitive landscape, and Toronto market CPCs. We identify exactly where money is being wasted.
Campaign restructure with refined keywords, new ad copy, and conversion tracking. Toronto-specific landing pages if needed. Live within 5-7 business days.
Daily bid management, weekly search term reviews, and monthly strategy reviews. We optimize for your target CPA, not just clicks.
Once core campaigns are profitable, we expand to new keyword territories, test Performance Max, and scale ad spend with confidence.
Industries
FAQ
CPCs vary by industry: legal averages $15-$45, home services $8-$20, healthcare $10-$30, and e-commerce $1-$5. Our management fee starts at $2,500/month (flat fee, not a percentage of spend). We recommend at least $3,000/month in ad budget for meaningful data.
Most Toronto clients see measurable improvements within 30 days of launching rebuilt campaigns. The first two weeks are audit and restructure, then we launch. Full optimization typically takes 60-90 days as we gather conversion data.
Yes. Performance Max requires experienced management — asset group strategy, audience signals, brand exclusions, and careful monitoring of search term data. We treat PMax as one channel in a broader strategy, not a set-it-and-forget-it solution.
Always. We work inside your own Google Ads account under a manager link. All campaigns, data, conversion history, and audience lists belong to you permanently.
We optimize daily (not monthly), charge flat fees (not percentages), and build landing pages in-house on Next.js (not WordPress templates). Our average client stays 26 months because results earn retention.
See exactly how much of your Google Ads budget is being wasted and where the biggest opportunities are.
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