Toronto PPC
Toronto Google Ads are expensive. We fix that.
Toronto has some of the highest CPCs in Canada — $15-$45 per click for legal, $8-$20 for home services, $10-$30 for healthcare. The average self-managed account wastes 40% of budget on irrelevant searches, poor targeting, and suboptimal bidding. We rebuild campaigns from the ground up: surgical keyword targeting, conversion-optimized landing pages, and daily optimization that turns expensive clicks into profitable leads.
-52%
Avg. CPL reduction
4.2×
Average ROAS
30 days
To first improvements
What we deliver
Everything you need to win
Account Audit & Restructure
We dissect your current account: wasted spend analysis, search term mining, quality score assessment, and conversion tracking validation. Then we rebuild for performance.
Keyword Strategy & Match Types
Phrase and exact match targeting for high-intent Toronto queries. Aggressive negative keyword mining to eliminate wasted clicks on irrelevant searches.
Ad Copy & Landing Pages
Conversion-focused ad copy with Toronto-specific messaging. Custom landing pages built on Next.js that load in under 1 second and convert at 8-12%.
Conversion Tracking Setup
GA4, Google Tag Manager, enhanced conversions, call tracking, and offline conversion imports. Every lead attributed to the keyword that generated it.
Performance Max & Shopping
AI-powered campaign management with manual guardrails. Asset group strategy, audience signals, brand exclusions, and data feed optimization.
Daily Optimization & Reporting
Bid adjustments, search term reviews, and A/B tests run every business day. Real-time dashboard plus monthly strategy deep-dives.
Our process
From audit to results
01
Audit & Discovery
Deep-dive into your current account, competitive landscape, and Toronto market CPCs. We identify exactly where money is being wasted.
02
Rebuild & Launch
Campaign restructure with refined keywords, new ad copy, and conversion tracking. Toronto-specific landing pages if needed. Live within 5-7 business days.
03
Optimize & Scale
Daily bid management, weekly search term reviews, and monthly strategy reviews. We optimize for your target CPA, not just clicks.
04
Expand & Dominate
Once core campaigns are profitable, we expand to new keyword territories, test Performance Max, and scale ad spend with confidence.
Industries
Google Ads for Toronto industries
Need more than Google Ads? See everything we do for Toronto businesses .
Common questions
CPCs vary by industry: legal averages $15-$45, home services $8-$20, healthcare $10-$30, and e-commerce $1-$5. Our pricing is public — management starts from the prices on our pricing page, and every plan is scoped to your business and goals. Tell us what you need and we'll send a tailored proposal with transparent pricing, usually within 48 hours. No contracts, and a 30-day guarantee — pay only if satisfied.
Most Toronto clients see measurable improvements within 30 days of launching rebuilt campaigns. The first two weeks are audit and restructure, then we launch. Full optimization typically takes 60-90 days as we gather conversion data.
Yes. Performance Max requires experienced management — asset group strategy, audience signals, brand exclusions, and careful monitoring of search term data. We treat PMax as one channel in a broader strategy, not a set-it-and-forget-it solution.
Always. We work inside your own Google Ads account under a manager link. All campaigns, data, conversion history, and audience lists belong to you permanently.
We optimize daily (not monthly), never mark up your ad spend, and build landing pages in-house on Next.js (not WordPress templates). Our average client stays 26 months because results earn retention.
Get your free Toronto PPC audit
See exactly how much of your Google Ads budget is being wasted and where the biggest opportunities are.