Turn parent searches into installs & paying families.

Our pricing is public and simple. Google Ads management is 10% of your ad budget with a $600-a-month minimum, and your full budget goes to media — no markup from us. SEO and content run $50 a page, starting at 10 pages a month. If you need a new store listing page or website, custom websites are eight one-time packages from $1,500 to $20,000+ (see /websites for details). Setup is $0, everything is month-to-month with no contract, and a 30-day guarantee means if you're not happy, you don't pay. Tell us about your app and we'll send exact pricing in a free proposal within one business day.

If parents browse your store listing and never install, a free trial starts and the parent never sees enough value to pay, or growth still depends on one lucky feature or influencer post, yes — closing one of those leaks usually covers the fee. We handle the store listing, parent-facing acquisition, and lifecycle email so your team can stay on the product. If installs are already growing and converting on their own, keep that engine running.

It owns every channel that earns a parent's trust and produces installs, engaged families, and subscription revenue. SearchPod builds your store listing and landing page, runs campaigns that reach parents — not children — where they already research kid-safe apps, wins the “best [category] app” and AI-search queries parents use to shortlist an app, and automates onboarding and upgrade email — one team, one funnel.

Look for proof they actually understand this category: do they know COPPA and app store family policy well enough to keep your account safe, and can they trace an install through a free trial to CAC and LTV? Then check ownership — your store listing, ad accounts, and data should stay in your name. Ask any candidate how they'd earn a parent's trust before the install; a vague answer tells you everything.

Carefully, and by design. COPPA and the app stores' own family policies mean you can't run behavioral or interest-based ads to a child inside a child-directed app, and both platforms restrict which ad SDKs a Kids Category or Designed for Families app can even use. So instead of targeting the child, we build campaigns that reach the parent — in search, in parenting content, and on social — before your app is ever opened. Every campaign is built to stay inside COPPA and app store policy from the start, so you don't risk a rejected ad or a pulled listing.

Paid campaigns aimed at parents usually produce the first installs within a few weeks. Rankings for “best [category] app” and parent-search queries take a few months to build, then keep compounding. Lifecycle email starts lifting your trial-to-paid rate from week one — so subscription revenue grows while organic catches up.

We run the whole funnel — store listing, paid acquisition built around COPPA and app store family policy, SEO, AI search, and lifecycle email — so nothing falls between vendors, and we're judged on engaged families and paying subscribers, not raw download counts. Pricing is public, contracts are month-to-month, and your store listing, ad accounts, analytics, and family data stay yours from day one.

Yes. We build store listings and campaigns for both — Apple's Kids Category and Google Play's Designed for Families program each have their own submission rules, ad-SDK restrictions, and review process, and we keep your listing compliant on both while still built to convert. If you're only live on one platform today, we build the plan around that and add the other when you're ready.

On engaged, paying families — never raw download counts. We optimize the store listing and campaigns for installs that actually open the app and get used, then connect every install back to the campaign that produced it, so you can see your true CAC, your trial-to-paid rate, and the LTV behind each channel.

Yes. “Kids and parenting apps” covers two different things, and we treat them differently. A child-directed app — a learning game, a storytelling app — falls under COPPA and the app stores' Kids Category rules, so we build the store listing and campaigns around that from day one. A parent-directed app — co-parenting, chore tracking, a baby monitor's companion app — is used by adults, so it markets closer to ordinary consumer software. We build the plan around which one yours actually is.

Yes. Everything lives in accounts your company owns — App Store Connect, Google Play Console, ad accounts, analytics, and family data. We're month-to-month, and if you ever leave, it all simply stays where it is.

Yes. We work inside the subscription and attribution stack you already use, including RevenueCat for family plans and trials. Because child-directed apps can't rely on standard device-level ad tracking, we lean on privacy-safe attribution — SKAdNetwork and aggregated conversion data — so you still see what's working without stepping outside COPPA or app store policy.

Most kids and parenting app landing pages and sites go live in about 2–4 weeks. The pace mostly depends on how fast we get your app's story, screenshots, and feedback — you'll have a clear timeline before we start.